Now that visual content is the norm when it comes to building an audience on social media, let’s look at some of the most popular types.
Video
When it comes to visual content, videos telegram number list are an integral part of getting your audience to engage with your brand. But don’t feel like this requires a lot of production either.
Sometimes, just a sneak peek into your office operations or happenings is enough to grab attention on social media.
Live broadcast
There’s something about watching live current b2b sales channels video that excites audiences. After all, TV news channels and reality shows have been betting on this format for years.
Using Facebook , Instagram, or even Twitch to live stream is a great way to give your followers a glimpse into what your company does. It can also be useful for educational Q&A sessions, showcasing new products at launch, and much more.
Quizzes
Interactive content that requires the viewer caseno email list to make a decision or take action is always a great way to increase engagement .
Quizzes are especially popular, even in an ecommerce environment .
For example, you can encourage a customer to answer questions to help them find their favorite flavor, color, or design in a list of your inventory.
Videos, if good things are short, they are twice as good
Added to this list of popular visual content types are short videos. What we mean by this are images that last less than a minute and offer some kind of entertainment or educational value.
TikTok and Instagram Stories are great examples of how this can be used to create content that resonates with your audience.
Maps and charts
Sometimes the content itself is very straightforward, especially in a B2B environment . However, that doesn’t mean you should skip using visual content as a way to enhance your social media pages.
Even LinkedIn is a good place to share maps, charts, or other similar visuals to help us focus on a specific point you are making with your post or to understand the data you are explaining.
Memes and GIFs
Of course, the world can always use a good laugh. They say humor is what unites us all, which is why memes and GIFs have become so popular on social media.
These little animated images or still clips are a great way to add personalization, expression, and a dose of humor, too.
How to effectively choose your visual content?
Of course, choosing the right visual content to use on your social media pages is also important. You don’t want to just put up an image you found and claim it as your own.
Likewise, you need to make sure that your images match your brand’s unique voice, color scheme, and style . Here are some additional tips to keep in mind:
Diversity is a value
When it comes to selecting visual content for your social media pages, don’t forget to include diversity.
This means obtaining a variety of images that live up to an inclusive conception that dignifies the plurality and harmonious coexistence of people of different genders, ethnic/racial and social origins.
Many big brands have discovered the importance of this for their development, so it is essential that your company takes special care with this issue when performing image curation.
Think about what you are posting
Have you ever seen a post from your company on social media and felt like your marketing team didn’t think twice before sharing it? Don’t be that company!
Instead, brainstorm different ways your target market might react to what you’re about to add to your social media pages.
Be sure not to make any factual errors or add anything that could be considered too controversial.