We break down the key role of visual content on social media

Gone are the days when simply posting a text update on social media was enough to get attention.

Now, you need to include stunning images or interesting graphics to gain a high level of engagement from your audience. That means developing a Visual Marketing plan is more relevant than ever.

To make the process easier for your team, we’ve put together this guide to the importance of visual content on social media . In it, we explain what makes it so powerful and give you our top tips for finding and using the right types of visual content.

Are you ready to get started? Let’s move on to the next topics:

Does visual content really matter?

When talking about the importance of visual whatsapp number list content in a Content Marketing strategy , many people wonder if it really matters. Answer: Yes, it does matter a lot!

Scientists have shown that images reach the brain 60,000 times faster than text. While we don’t know exactly why this is, it likely has something to do with the way our minds process language in written form.

After all, you can simply look at a picture and understand what it means, rather than having to read text and turn it into a thought in your mind. That’s why incorporating visuals into your digital advertising and social media marketing is so important for success.

When your audience can see a photo embedded in your content, they’re much more likely to respond quickly or take action before moving on to another post.

Adding images to your social media posts is a must if you are looking for more engagement from your general audience.

Why is visual content effective for social media?

We’ve already mentioned the biological 4 basic pillars of seo strategy reason why visual content is so effective on social media, but let’s also delve into other practical reasons, which ultimately reflect a saturated market.

Your followers and target audience are inundated with digital noise on a daily basis

Every time they log on to their favorite caseno email list platforms, they have millions of pieces of content to view in a fraction of a second. That’s a lot of competition for your feed, right?

However, it’s much worse if you’re just posting text without any visual elements – they’re likely to skip it and prioritize a video or a nice image.

And don’t doubt that your competitors know it!

That’s why you need a great visual strategy to stay competitive and grow your brand. However, that’s not the only reason to adopt this type of Content Marketing approach.

Images help increase the effectiveness of data visualization

Memes and cartoons offer a fun take on a serious topic. Product photos make the purchasing decision easier. And those are just brief examples of how different types of media can get a positive response from your audience. In the end, images are great storytelling resources .

Simply put, visual content helps your potential customers better assimilate the information you provide, captures their attention, and increases the likelihood that they will make a purchase or share the information with others.

How have social networks changed in the last two decades?

Like all elements of society, social media is constantly evolving.

The way we all consume digital information is changing as platforms upgrade to new and improved formats, update their algorithms, and constantly work toward a better user experience .

For example, a little less than twenty years ago, it meant nothing to have a MySpace profile or a Livejournal blog. Then came Facebook and Twitter, which made interaction in this type of format more common.

Finally, we add Pinterest, Instagram, and YouTube, all highly visual social media platforms that rely on photos and videos. Now? The process of live streaming through apps like TikTok and Twitch is becoming even more popular.

This means that the original major platforms like Facebook, Instagram, and even Pinterest are finding ways to help people make the jump from photos to video.

As you can see, the entire industry is moving towards a place where this type of content will be vital for companies that want to have a digital presence .

Why is this happening?

For starters, technology has improved dramatically over the past two decades.

Smartphone cameras are as good as some professional equipment, making it quick and easy to create videos and edit digital images on the go.

What’s even more fascinating is that some of these social networks are leaning towards taking their technological capabilities further by adding virtual reality , like Facebook’s Oculus or YouTube’s VR.

Can you imagine a time in the future when creating content for your target audience literally means building a universe for them to enjoy interactively?

We may be heading in that direction based on past trends, which is why adopting a visual strategy now is so crucial for digital marketers.