As we go through this process, we’ll start to get a sense of where our audience is hanging out and where we have a successful online presence . It’s best to focus on what’s working and expand from there, rather than trying to do everything at once.
Now, to be completely sure of the next step and find out which is the best content channel, you have to go to Google Analytics and here:
- Go to Acquisition > Social > Overview.
Here we see the main social networks where this type of content is shared along with the most important metrics.
With this information, we can easily decide which networks to target for engagement and sharing valuable content.
6. Create a content editorial calendar
As part of your strategy, you’ll need to middle east mobile number list know exactly when you want to publish valuable content on each of the platforms you want to use.
Lack of planning is a key Content Marketing mistake, so it’s essential to use a calendar platform to schedule all your content.
Having an organized content production ensures work efficiency, whether for blog posts, email marketing, social networks, and offers.
Would you like to have a tool like this?
At Rock Content we have a simple and practical downloadable Marketing Calendar that you can adjust to your business routines and requirements and thus get the most out of it.
Why should your company implement Content Marketing?
One of the main reasons to apply this set avoid long strings of numbers or irrelevant characters, as they can be confusing to both users and search engine crawlers. of techniques is that the largest audience is online, so it is a great way to reach them where they are.
According to Statista , the world’s population is just over 4 billion, this includes 3.7 billion mobile internet users and just over 3 billion social media users.
So, the following statistic comes as no surprise, where 91% of B2B marketers use Content Marketing to improve their engagement with customers and 86% of B2C specialists think it is a key technique.
Studies conducted by CMI show that 72% of professionals in this area believe that the strategy increases engagement and the number of leads.
In parallel, the famous social network Twitter shows the excellent ROI on the platform, where:
- 66% of people have found a new business;
- 69% bought something because of a tweet;
- 94 % plan to make a purchase from a company they follow.
- Video content optimized for Twitter leads to a 33% increase in emotional engagement .
In terms of lead generation, the numbers show that most marketing professionals use blogs as a key tactic and they are among the most shared content online.
Ultimately, a well-designed Content Marketing strategy improves the effectiveness of the methods, practices and techniques we have mentioned, while also increasing brand authority .
How to define a strategy to create valuable content?
So, we just need to answer you: how caseno email list is it possible to define valuable content tailored to my objectives? Below, we discuss 4 key factors:
Know your customers
First, you need to know your target audience to avoid making mistakes when trying to target the wrong audience.
To do this, you need to create a semi-fictional persona or Buyer Persona to map out all of the potential customer’s characteristics.
Avoid duplicate content
Once you have a topic covered, avoid duplicating content so that you don’t harm your website’s ranking and affect search engine rankings .
Keep content up to date
For valuable content to prevail over time, it must be constantly reviewed to seek to update it using current statistics and data as a reference.
Play with the formats
When planning Content Marketing, consider the different types you can take advantage of: articles, infographics, videos, webinars, among many others.
Here’s a fact : 54% of consumers want to see more videos from the brands or companies they support.
Apply everything you found in this article. You will see that it will be very useful!
Since we love to give more and more valuable information, we bring you a Definitive Guide to Content Creation for B2B companies in partnership with Hubspot. Download it for free and keep learning about the topic!