People Also Search (PASF) is a feature of Google’s search engine results that provides users with additional search suggestions related to their original query.
PASF appears on a search results page after users click on a website and then quickly navigate back to the original results.
Or on mobile, PASF may appear while you’re scrolling through search results, before you’ve clicked on a result.
Google launched PASF in 2018. The goal of this feature is to make searches easier and faster for users.
PASF data comes from Google’s own search database.
This means that PASF contains valuable information about search behaviors for website owners. “People also search” SEO is the process of using that data to tailor your content to the needs of users.
How does People Also Search work?
PASF generates queries based on the shop searcher’s own history and the search patterns of other people who have explored similar topics.
It is triggered when Google believes that a user has not found what they were looking for.
It usually appears below the search result that the user previously clicked on, and provides six to eight alternative search terms.
Don’t confuse PASF with other Google search engine results page (SERP) features and other search functions such as:
- People Also Ask (PAA) a set of questions and answers related to the search query
- Related Searches : The difference between “Related Searches” and “People Also Search” is that “Related Searches” appear at the bottom of the SERP. And can include images and featured snippets.
- Google autocomplete : search queries that Google predicts in real time as you type
How to use “People also search” for SEO
You can use PASF related queries to improve your SEO performance by making your content more targeted, relevant, and useful.
1. Gather ideas for new topics
Discovering related queries that aren’t yet addressed in your current content can offer valuable insights and inspire new ideas for creating content.
For example, let’s say you already have great content on canine nutrition.
Researching PASF data can help you find other related search terms that people are using, such as “good dog food guide,” “dog feeding guide,” or “canine nutrition chart.”
You can then create content around these topics to attract users who are searching for them. And drive more relevant traffic to your site.
2. Prioritize investment opportunities
Using data like monthly search volumes to analyze PASF queries can help you prioritize what content to create. Because you can see what terms people searched for the most on Google. Or PASF keywords with lower competition , which might be easier to rank for.
You can find out the search volumes for different search terms using the Semrush Keyword Overview tool .
Here’s how:
First, launch the tool, enter your keyword and click ” Search “.
The tool provides you with valuable metrics like search volume, keyword variations, keyword difficulty (KD) , search intent , questions, and much more.
With this knowledge, you can strategically create engaging and relevant content to enhance your online presence and meet the needs of your audience.
Run a full keyword analysis
with the keyword summary tool
3. Optimize existing content
You can reach more searchers and better target search intent (identify what task a user wants to accomplish and help them do it) by adding PASF-related keywords to your existing content.
For example, let’s say you’ve already created a great guide on dog food.
You can take a look at what people are also searching for around this topic and add other related search terms. Like “best dry dog food” or “healthiest dog food”.
Or you could even update your content with a whole new section. Like “the worst dog foods.”
4. Create FAQs
FAQs are a great way to target more keywords and provide helpful content to users. Incorporating the PASF suggestions into your FAQ section can help you create a comprehensive and user-friendly resource.
For example, Wells Fargo’s FAQ page attracts 2,800 organic search visitors per month (as seen in Semrush’s Domain Overview tool ):
They do this by answering many different, commonly searched queries regarding credit card accounts.
Creating a data-driven FAQ section like this one can help you target multiple relevant keywords at once. And attract many users with a single page.
5. Find internal linking opportunities
Adding hyperlinks to other pages on choose large legible fonts to increase readability your website that answer PASF queries can help you rank for them by pointing to relevant content.
It can also improve user experience and show search engines that your content is comprehensive.
For example, within your “best dog food guide,” you could include links to other guides you have on “best dry dog food” or “best dog food for senior dogs.”
Tools to find data from “people who also search”
Topic Research
Semrush’s Topic Research tool gives you content ideas based on queries that people are also searching for.
To find content ideas that people have also searched for on Google, open the tool and type in the topic you want to research. Then click ” Get content ideas .”
You’ll see a list of cards with related topics. You can also see the search volumes for each topic. Choose one you’re interested in exploring and click ” Show more .”
In the new window, you will see popular headlines from Google search results and related questions that people are also searching for on this topic.
At the bottom, you’ll also see “Related Searches.”
Clicking on one of these related searches will trigger a new topic search. You will now see a list of cards related to the new topic.
For example, if you click on “home brewing,” you’ll caseno email list get a new list of cards related to the new topic.
You can save a topic or search query by hovering over the small icon next to it and clicking ” Add to your favorites ” when the option appears.