In these times, it is obvious that to start any project on the Internet, the two main sources of traffic that you will have will come from Google in its organic and paid format, that is, they will come from a good SEO and SEM strategy.
If we look a little more closely at the average user, it is normal that we come across a first wall, since something that we in the marketing market have so engraved in fire as these two concepts (SEO and SEM positioning ) are by no means in the public domain and, in fact, there is usually a quite palpable lack of knowledge about them.
And it is precisely for this reason france email list that I have decided to write today’s post in which I will try to give you all the keys to what SEO is, what SEM is and how they can help you in your project.
This web positioning thing, which was more or less simple about 5 years ago, is not so simple today.
In fact, over time, SEO and SEM have become so far apart that it is now very difficult to find someone who is truly an expert in SEO and SEM both fields at the same time.
And this separation gives you an idea of the degree how consumer behavior influences marketing strategy of complexity we are facing, but don’t worry, today we are going to explain it, as I like to say: “for humans.”
What is SEM?
This is the first question I want to answer, because, although it is a basic concept in the world of online marketing, one of the good things about this blog is that you read it from a lot of places and at a lot of levels.
So, let’s get started:
SEM stands for “Search Engine Marketing” and, if we simplify it to the current situation in Spain, we can say without fear of SEO and SEM maldivian lads being wrong that we focus on the advertising that we can do via Google programs .
Precisely in this part of the article I want to focus on the main advertising sectors that we can do from Google so that it is clear with a practical example what we are referring to.
1.- The first thing is the Search
If Google has a goose that lays the golden eggs, it is undoubtedly search engine advertising. In case you haven’t seen it, it is this one.