By this I mean whether you have the readers you want and whether your articles are converting these readers into buyers of your products or services.
The truth is that for many brands and companies, their blog does not convert .
That is, the time they invest in creating content does not translate into more clients or more income.
Because, let’s be honest, if it doesn’t give you any benefit…what’s the point of having a blog?
A blog without a strategy is useless
And the editorial calendar is the tool that allows you to build that effective strategy you need to attract your ideal reader/client and start meeting your business objectives.
Most people think that having an editorial calendar only helps you know what you’re going to write and thus avoid blank page block.
When in reality, this is just a small part of all the pieces that are part of this content planning.
An editorial calendar tells you exactly what you need to write about in your next article and why.
You don’t need it for that?
What if I told you that what it does is create a roadmap of your entire global blog strategy for a year?
What if I told you that it will answer 5 key questions: what, how, when, where and why ?
If, for example, you are using your blog to convert your readers into potential customers, you have to have a plan for how you are going to achieve this, right?
And if you want to sell your products or services through your blog, you need to make sure it’s working for your business 24/7.
This means you have to choose carefully what to write about, right?
So the only difference between a blog that works for your business and one that doesn’t is planning.
Otherwise, you just have a blog as a hobby
With an editorial calendar you will know exactly what the purpose of each article is even before writing it.
Now tell me, which option do you prefer?
Imagine you are going to launch a new product in a couple of months.
You can just launch it and wait to see what happens, or you can spend the weeks leading up to it offering content related to that product, so that calendar for your blog your readers are already eager to have that solution long before it goes on sale.
I’m sure the second one seems like a better option to you.
Furthermore, if you are one of those types of professionals who are committed to their work and whose mission is to move their company indonesia email list forward, you need, above all, organization and planning so that your productivity is not affected.
And on the blog it doesn’t have to be any different.
Creating an editorial calendar for your blog is the best ally when it comes to making your content strategy work, but above all, it helps you avoid unnecessary waste of time, work and effort.
What are the benefits of creating an editorial calendar for a business blog?
The main advantage you get is that it helps you to have clarity about what you want to achieve with each of the articles on the corporate expanding the brand’s global appeal calendar for your blog blog , taking into account the sales cycle.
This way, you can create the content your audience needs based on the stage they are in.
But in addition, content planning maldivian lads provides these benefits:
- Knowing the needs of your target audience.
- Offer the content they are expecting and provide value to educate them.
- Focus your attention on your business objectives with a medium and long-term vision.
- Focus on your ideal client and implement the necessary strategies to reach them through content.
- Attract your ideal client in a non-aggressive way, compared to other techniques such as, for example, conventional advertising.
- All your efforts are focused on getting conversions.