In post-sales analysis, you can gain in-depth insights
Issue Tracking measures customer issues and monitors the time it takes to resolve them.
Customer churn rate,
which is the percentage of customers who leave within a month or a year.
Net Promoter Score (NPS) measures customer satisfaction. This can be measured from customer ratings and feedback.
Customer retention rate reflects usa phone number data customer loyalty and a company’s ability to cultivate long-term customer relationships.
Benefits of CRM Analytics
The CRM analytics feature in this CRM can perform multiple actions using historical customer data. The 6 major benefits of CRM analytics are as follows:
Improve the targeting of marketing campaigns: By using historical data for customer profiling, you can deliver personalized content based on customer preferences.
Segment prospects based on previous customer interactions:
You can group customers based on demographics, gender, product preferences, etc. You can also segment customers by ranking them based budgetary considerations on their interactions with sales representatives.
Prioritize leads: You can prioritize leads based on certain key metrics, such as an overview of their web activity, to understand which features they are most interested in. This way, sales reps can create pitches and aim to close deals quickly.
Revenue Forecasting through Forecasting: You can make sales forecasts and predict the estimated sales revenue for the next quarter or year.
Track escalations of deliverables:
If any issues arise with your product or belgium numbers service, you can resolve the issues quickly to increase customer satisfaction.
Monitor team performance: Identify gaps in team performance and provide valuable feedback to improve productivity and efficiency.
What are the challenges of CRM analytics?
If your CRM analytics software is not integrated with powerful marketing automation and customer support tools, you will not be able to effectively leverage its capabilities. According to a report by McKinsey , customer analytics integration across multiple channels is the most noteworthy trend. Some KPI findings confirm that intensive users of customer analytics outperform their competitors by 23 times.
Furthermore, if the CRM is riddled with redundant features,
complex UI, and manual data entry processes, the quality of the data generated will suffer. For example, if you take manual data entry as an example, there is a high chance of making mistakes while filling in the details. As a result, the data generated will also contain errors that are difficult to track down and resolve quickly. Only a robust CRM with updated features can provide better analytical results.
Vtiger CRM has designed the product with an easy-to-use interface and automated data entry system. It helps you provide accurate data and generate error-free reports that can be used to identify potential deals and forecast better.