Black Friday is upon us, so I decided to make this special episode in a hurry. Black Friday is the biggest occasion of the year, even when you don’t plan on discounts. People will just want to shop now. So you really need to prepare for this period and make the most of it! Check out our checklist.
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Increase your audience volume before self employed database Black Friday : boost your acquisition campaigns and collect audiences that you will then exploit.
Check your campaign scheduling : Do you have restrictions on Friday evenings or weekends due to lower purchasing? That would be a big shame!
How to set up Black Friday campaigns
Get your materials in time : you should have sent the assignment to the companies last week and you should have all the documents today/tomorrow.
But be prepared for changes – the solid email automation weather may change and it may start snowing. Don’t be afraid to communicate with the company about changing the offer at the last minute.
Consider whether the company’s offer makes sense : for example, if you communicate discounts of up to 80%, but in reality you have -20% on most products and only -80% on a few products, people might be more upset and not buy.
Create an estimate of costs and turnover by day :
see how Black Friday went last switzerland leads year so you can set budgets and expectations with your company.
Increase budgets
Prepare bidding : prepare seasonal bid adjustments for strategies. And most importantly, look at last year’s change in conversion rate compared to the previous period and work with that at the very least.