With every campaign comes specific goals that advertisers want to achieve. For some, it’s brand awareness. For others, it’s an increase in website traffic.
But what if your goal is to reach audiences who are already ready to take action? With Google Discover ads, you can reach them—up to 3 billion of them to be exact. Let’s break down what Google Discovery ads are and how they work.
What are Google Discovery Ads?
Google Discovery ads are personalized, visually engaging ads that appear across Google feeds in the YouTube app, Google app, and Gmail app. They are intended to reach audiences at moments when they are ready to discover new products and services.
Using customer intent signals, Google uses machine gambling data turkey learning to determine when users are most likely to interact with a brand. According to Google, brands should use it to:
Scale your conversions.
Reach new customers.
Reconnect with past clients.
Discovery Ads vs Display Ads
The key difference in these ads is who they reach and where. Discovery ads reach those who exhibit high-intent behavior, as determined by Google’s algorithms. For example, they’re great for e-commerce businesses looking to acquire new consumers and introduce their audiences to products and/or services.
Display ads, on the other hand, aren’t always meant to drive this type of action. Additionally, display ads serve ads on the Google Display Network, while discovery ads are only found in Google feeds.
To launch a Discovery campaign, you first need to gather sms to data your creative assets, such as copy, images, and logo. Next, you need a daily budget high enough to cover at least 10x your target CPA bid.
Then, you’ll need to enable sitewide tagging in your ad account along with conversion tracking. Finally, you need to review and make sure you’re compliant with Google’s personalized advertising policies.
Google Discover app
Do you have the Google app downloaded on your device? You may see discovery ads if you have the Discover feature turned on.
