Online electronics stores are one of the Setting up retargeting most competitive niches in online retail. To retain and return customers, it is not enough to simply offer good prices and assortment. You need to work on audience loyalty and Setting up retargeting constantly remind them of yourself. This is where retargeting in Yandex Direct comes to the rescue – a powerful tool for returning “lost” customers and increasing sales.
1. What is retargeting and why does an online electronics store need it?
Retargeting is an advertising technology that Setting up allows you to show ads to users who have already interacted with your website or mobile app. It works on a simple principle: a user visits your website, looks at products, but for some reason does not buy anything and leaves. And then he sees your ads on other sites, remembers you and, perhaps, comes back to buy.
Why is so effective for online tech stores? Let’s figure it out:
- Technology is not a product of spontaneous demand. People rarely buy a smartphone or a refrigerator “on first impression”. They need time to think, compare prices and specifications, read reviews. Retargeting allows you to unobtrusively remind them of your offer while they are thinking.
- The technology has a high price and marginality. One returned client with a check of 50-100 thousand rubles can recoup the costs of in a month.
- There is huge competition in the electronics niche, including from marketplaces. With the help of , you retain customers, do not let them forget about your store and go to competitors.
Setting up retargeting in Yandex Direct for an netherlands email list online electronics store allows you to return from 10% to 30% of the audience that was already interested in your products. And this is almost guaranteed sales and revenue growth.
2. Types of retargeting in Yandex Direct
Direct offers several types of retargeting that are suitable for different business tasks of an online electronics store:
Dynamic retargeting
Dynamic retargeting is personalized ads with products that the user viewed on your site. For example, if a person was looking at a page with iPhone 13, they will see an ad for this model. Dynamics works based on a feed – a file with data about your products (names, prices, links to photos, etc.).
The advantages of dynamic retargeting are that it is maximally relevant to user requests and has a high conversion rate. The disadvantage is that you need to properly configure the feed and ensure that the data in it is up-to-date.
Search retargeting
Search retargeting is aimed at the audience maldivian lads that searched for your products in Yandex, but did not reach the site. For example, a person entered “buy wireless headphones” into the search, saw your ad, clicked on it, but changed his mind and left. Later, he will see your ad when browsing other sites.
Search works well at the top of the funnel – at the stage of attracting an audience that is potentially interested in your products.
Regular retargeting
This is a classic tool for returning an innovations like blockchain-based item tracking audience that has already visited your site. You can show ads to everyone who visited the site, or to specific segments – for example, those who abandoned the cart, added the product to favorites, placed an order, etc.
Regular is universal and suitable for most customer return and upselling tasks.
3. Setting up retargeting in Yandex Direct
Now let’s look step by step at how to set up in Yandex.Direct for your online store.