Instagram has evolved from a pure photo app to a platform that also allows users to create, edit and share videos.
These videos, whether shared as Instagram Stories , posts or reels, give posts a dimension that photos alone cannot achieve. You can create an Instagram video easily and inexpensively.
Budget videos often seem more authentic and therefore more effective than expensive, overproduced videos. You can shoot engaging branded videos on your smartphone and edit them using Instagram’s video editor , on your computer, or with a mobile app.
Need help getting started on Instagram? This guide to creating a social media marketing strategy and this guide to gaining followers on Instagram are great places to start. Are you already active on Instagram and want to improve your video strategy? Then read on!
Why Instagram Videos Are Important
Instagram videos are an important content format to include in your marketing mix. Reels and videos have the highest engagement rate on Instagram (stats in English). Their engagement rate is 2% higher than that of static content.
3 Types of Instagram Videos
The three video formats on Instagram are Live, philippines email list Reels and Stories.
1. Live Videos on Instagram
If you have a spontaneous video idea that doesn’t require editing, or an idea that’s best executed in real time, pragmatism hinders other sustainable activities you can use Instagram’s Live video feature. Every day, more than 100 million users watch or start an Instagram Live.
An Instagram Live is an easy way to generate hype or share news, such as the launch of new products.
Do you want to thank your audience for reaching a milestone or quickly respond to industry news? Live videos allow you to respond philippines numbers in a timely manner because you don’t have to spend time editing.
Film directly in the app and inform your followers about your live stream by clicking on “Your Story” in the top left corner of the app and selecting “Record”.
Here are some tips and ideas for Instagram live videos:
- Share impressions from events such as pop-up shops or show how customers can use your products in workshops or tutorials.
- Use Instagram Live to collaborate with influencers by allowing them to take over your live feed for a set period of time.
- Also share the video on your Instagram story so your followers can watch it (again) later. You can access it from your archive .
- Enable comments so followers can interact with the video.
Learn more: A verified Instagram account represents authenticity and builds trust. Check out this guide on how to get verified on Instagram .
2. Reels in your Instagram feed
All video feed posts are automatically formatted as Reels. With an average engagement rate of 1.23%, they have the highest engagement of all post types. They also get the most saves and have a higher chance of going viral than other formats.
Reels can help you expand your reach and reach new audiences because Instagram displays them in the Reels tab, users’ main feeds, and the Explore tab.
In the example below, sustainable fashion brand MATE the Label uses Reels to showcase their clothing in action, tagging the featured model and content creator.