Where people spend their time, how they shop, how they share information, and how they expect to be serv are all changing. What remains unchang, however, is the importance of connection.
The advent of AI makes this an extremely exciting time. Those companies that can effectively leverage technology to create deeper connections will ultimately be the ones that grow the most.
Artificial Intelligence helps level the playing field with features that will give you incribly powerful content creation tools. For example, the tools that HubSpot AI offers like Content Assistant and ChatSpot.
Both leverage the same great language
Model as OpenAI’s ChatGPT, but conveniently botim database packag right inside your HubSpot portal.
At HubSpot, they refer to their 20% of growing customers who prioritize the art of forging deep connections with consumers in their growth strategies as the “Connectors.”
These remarkable companies understand that meaningful customer engagement isn’t just a buzzword, but a powerful catalyst for driving sustainable growth and building lasting relationships.
But how do they know that customer connection leads bonus: best paid apps to create videos to growth? The goal of the Product Analytics Manager at HubSpot is to understand how using HubSpot helps their customers grow.
With over 184,000 customers across 120 countries and 149 different industries, Hubspot has built a strong viewpoint on the importance of connection and offers the data to back it up.
We share here some of these good practices
►Digging into the data
In most data science projects, 80% of the time is spent contact lists on data preparation, and this project was no different. They focus on consistent users of the Deals tool for over 2 years, which gave them great confidence in their measurements.
From there, they isolat the impact of customer behavior by grouping consumers (20+ segments) by industry, size, HubSpot tenure, and feature access. Each segment was then individually model for peer-to-peer performance comparison.
Here’s what they found.
1. Customer Connection Drives Growth
After HubSpot spoke to connectors across different industries, it discover what it call the “connection gap.” It turns out that HubSpot’s top connectors are growing29 percentage pointsfaster than the average company.