The 15 Metrics That Really Matter

You might think that any video marketing campaign is producing results if it has an impressive view rate. But deep down, we all know that some metrics are more revealing than others.

There are plenty of KPIs that provide minimal information.

We’re sharing this guide to help you navigate YouTube Analytics and measure the metrics that matter. This information will keep you from drowning in the sea of ​​analytics, helping you stay afloat and navigate safely.

How to Access YouTube Analytics

According to HubSpot’s 2023 Video Marketing amazon database Trends Report , 77% of industry professionals use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you can access the data to track performance.

Access to YouTube Analytics is possible via the desktop website and a dedicated mobile app. Here are some instructions on how to access both.

On desktop, open the YouTube website in your browser

Make sure you’re signed in to the Google account through learn how knowing the types of products can help you with your marketing strategies which you manage your YouTube channel. In the top right corner, you’ll see your circular profile picture. Click on it and select “YouTube Studio” from the drop-down menu (you may need to select “Switch Accounts” and choose your channel name first). In YouTube Studio, you’ll see a panel on the left side where you can manage your content and channel. In this list, you’ll see “Analytics.” Click on Analytics to open the panel.

At the top of the Analytics dashboard, you’ll see a toolbar where you can access all the important metrics. Switch between the main overview and the other options (Content, Audience, and Research) to evaluate your performance on YouTube.

At the top right corner, you’ll see a date picker

You can use this to evaluate metrics within specific time periods.

One of the most powerful ways to access YouTube analytics is contact lists to select “Advanced Mode” in the top right corner above the date picker. This will open a much more detailed version of YouTube analytics where you can create comparisons between all of your metrics and create graphs.

In advanced mode, you can even export your analytics and data for further customization and deeper evaluation.

Unfortunately, accessing your analytics through the YouTube app is impossible.

If you want to view your analytics via a mobile device, please download the YouTube Studio app separately.