Marketing trends are changing at a rapid pace, and higher ucation is not immune to these changes.
Especially at a time when college enrollment is declining, higher ucation institutions must evolve, innovate, and leverage new strategies to attract and engage students.
If you want to stay ahead of the curve, look no further. Below, we’ve round up the top 12 current marketing trends for higher ucation.
12 Marketing Trends for Higher ucation
Short videos are taking the social mia world by gambling data turkey storm, and higher ucation can (and should) get in on the action.
Short-form videos capture the attention of today’s digital learners and offer a creative outlet to showcase institutional culture, events, and news.
Consider leveraging platforms like TikTok, Instagram optimization in other search engines Reels, and Snapchat to offer content that fits the smaller size, such as venue highlights, behind-the-scenes content, and even interviews with teachers and students.
Among the best-performing landing pages
For higher ucation institutions, video-enabl landing pages can offer a virtual campus experience that static images and text can’t match. But the benefits go beyond mere aesthetics.
From a technical perspective, videos can increase dwell time contact lists on a page, indirectly benefiting SEO rankings. If you already use videos as part of your marketing strategy , incorporating them into your landing pages can also help improve user engagement and boost conversions.
Ultimately, these authentic narratives help potential applicants see themselves as part of the community. Through their stories, student ambassadors play a critical role in attracting and engaging new students.
Multi-channel marketing
Marketing is all about meeting people where they are, but today, audiences span every corner of the internet. By establishing a presence across multiple channels, you can ensure you reach your audience wherever they are, whether it’s on social mia, email, search engines, or even traditional mia.
For example, younger demographics gravitate toward social mia platforms like Instagram, Snapchat, TikTok, and Twitter. They often look for short, visually appealing content. Digital ads, virtual campus tours, and short videos are highly effective for this group.
Alumni, on the other hand, might be more active on social mia platforms like Facebook and LinkIn, especially for networking purposes. Alumni-focus content, such as emails, reunion events, and success stories, are relevant to this audience.