In practice, sustainability for Czechs mainly means sorting waste and saving energy. Both of these concern more than 70% of the Czech population, according to a survey by the Ipsos agency. mainly due to unwillingness or inability to reduce their comfort or increase their expenses. Roughly half of the population thus falls into the so-called comfortable majority.A deeper commitment to a sustainable lifestyle therefore still remains a distant ideal for many.
More than three-quarters of Czechs (76%) sort their waste
Other most common sustainable activities of Czechs gambling data philippine include purchasing energy-efficient appliances or light bulbs and reducing energy and water consumption. On the other hand, 23% of Czechs buy used goods and only 13% of Czechs limit their consumption of environmentally friendly food, according to data from the Ipsos CSR&Reputation Research 2022 survey.
The data also shows that for Czechs, these activities must have a dimension other than just the ecological one. Only 15% of them are not reluctant to reduce their comfort or spend more money to live sustainably. Roughly half of the population then falls into the so-called “comfortable majority”, i.e. people who try to live sustainably but do not want to compromise on their standard of living or increase their expenses .
In this context, it makes sense that Czechs most often sort waste as part of sustainable activities. It does not cost much energy, and on the contrary, people can save money on municipal waste collection. However, this poses a risk that sorting will become just a libation and a kind of empty symbol. “From our long-term studies, we see that consumers always address the topic of sustainability and climate change in the context of a whole range of other problems, which often have a much more clear and rapid impact on them. Therefore, expecting a larger percentage of the population to enthusiastically accept significant lifestyle changes is not realistic.
Only a third of sorted plastics are used
Czechs do sort most of their waste, but only a small part of it what are the benefits of building a brand community? is recycled. As the analysis of the Prosperity Recycling consumes a significant amount of energy, both in waste collection and in its processing.
A much more effective way is to reduce waste in the spirit of the well-known three Rs – reduce, reuse, recycle. However, for example, 9% of Czechs buy packaged food and 23% buy used goods, as mentioned at the beginning of the article. It is worth adding, however, that two-fifths of Czechs declared an effort to repair damaged items before throwing them away.
According to a survey by the STEM agency Sustainability in Fashion, 49% of Czechs combine new and second-hand clothing when buying clothes . Only 3% of Czechs wear clothes exclusively from second-hand sources, and 3% of people receive, acquire from other sources or create their own clothes. 45% of customers consider the ecological aspect of fashion, but the priority when buying is the price, followed by the appearance of the clothes. People most often prefer more ecological product variants in cosmetics (54%) and food (51%).
” The IPSOS research offers an interesting perspective on the thailand data change in the perception of sustainability at the individual level. Its results, unsurprisingly, show that the economic aspect of sustainability is crucial for Czechs. At Green0meter, we argue that sustainability equals efficiency, which applies to both companies and individuals. The key finding for companies lies in the fact that sustainable products will be attractive to Czech customers mainly if they are affordable. There is probably awareness of other reasons for the importance of ecological behavior – but it is not enough, ” comments Karel Kotoun, founder of Green0meter.
Only a third of sorted plastics
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