Email marketing is often a controversial topic when it comes to inbound marketing results . Every marketing professional has an opinion on how to create the perfect email marketing for IT companies .
But the best way to get the right approach is to consider which features and aspects of email marketing work best for your business – and this article will help you do that.
Benefits of using email marketing for IT companies
According to a survey by Campaign Monitor , about 17% of marketing professionals for IT companies believe that email marketing offers an excellent ROI , and 39% say it offers a good return on investment.
Respondents also pointed out the main benefits of email marketing for technology companies. The answers were promising: about a quarter of respondents mentioned increased lead generation. The second biggest benefit was increased conversion rates, followed by reduced marketing costs.
How to produce good email marketing for IT companies
There are several formats that can be hong kong telegram data used for successful email marketing – from newsletters to promotional emails.
But let’s look at another aspect here: layout. An attractive image and relevant content certainly have a positive influence on email open rates , so we’ve listed some distribution profiles below:
The Z-pattern: ideal for emphasizing multiple points or benefits
It can be used in newsletters, with a see also how key events summary of the main news of the period, to publicize new articles on the company’s blog or to present a new product with different features.
Pros : Multiple sections offer multiple ways to engage your readers. There’s plenty of room to offer a variety of content, allowing you to insert links wherever you want. This Z (zig-zag) pattern follows the natural movement of the human eye, facilitating the flow of content;
Cons :
Requires your reader to pay attention and read all content summaries
Using multiple graphic elements and call-to-action (CTA) button links can overwhelm some readers, so keep communication brief and mobile list to the point.
The short column: best for grabbing the attention of people who don’t have time to waste
Use this format to communicate special or opportunity promotions, pre-sales and a new product that is more specific to a group of customers.
Pros : short and direct, the communication here tells you everything you need to
Know and nothing more (it’s great for piquing the lead’s curiosity). Email marketing grabs the reader’s attention and provides a direct and unique CTA;
Cons : You can’t work on multiple topics in this format. You can achieve them quickly and effectively, but you will have to stay focused.
The long column: recommended for segmenting people who want more information about a subject, but don’t know where to find it
Use this profile to address the views of your
Team of experts, talk about changes in the company and the market, or present a product or service in more depth.
Pros : Long columns give your marketing team a chance to go into more detail about a topic – as long as the content is still relevant. It’s not about lingering over the content, but rather about giving a complete and interesting look at a topic.
Cons :
The long column is the antithesis of the Z-pattern
It’s often adorned with visually appealing patterns and images, but the problem remains the same – it’s a relatively large amount of content in one funnel. You need to make the layout dynamic – or it will become dull and tiresome.
Quick tips for the success of your email marketing strategy for IT companies
Here are some valuable tips that should guide your next email marketing plan:
Qualified contact list : Avoid buying ready-made mailing lists, especially in the B2B segment. A list of qualified leads will play a huge role in the success of your campaign.
Understanding your audience and their needs is
The best way to create successful emails. An up-to-date contact list will help your company reach out to and engage the right customers, instead of wasting your marketing budget and your account on spam lists;
Determine metrics : measure the goals you intend to achieve with each email marketing campaign sent. Opening, click-through, sharing and conversion rates help measure the success of an email marketing campaign for IT companies.