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The Importance of Email Security in Marketing

 

Email security is a growing problem. When was the last time you heard about a new email scam or phishing attack? Email scams increased by 28% from February 2022 to March 2022 and by 1,024% from April 2021 to March 2022 .

Email security is something businesses need to consider when planning their marketing activities and trying to collect leads. Here’s why it’s important to protect your email system from external threats. We’ll explain in detail why you need a comprehensive email security solution and how you can get one right away.

What is email security?

Email security is about protecting your information from being compromised by hackers. It is a critical part of any successful inbound marketing strategy . The email security industry is growing rapidly as more businesses and consumers realize the importance of protecting their emails.

According to APWG’s Phishing Activity Trends japan whatsapp number data Report , released in  February 2022, phishing attacks peaked in 2021. More than 300,000 attacks were reported in December, three times more than a year earlier .

Email security solutions protect against phishing, malware, and spam attacks. They also protect against advanced threats like zero-day attacks, preventing hackers from accessing your data.

An email security solution aims to protect you and your recipients from malicious activity while ensuring that legitimate messages are not blocked as spam or phishing attempts.

Why is email security important in email marketing? 

Email marketing is a great way to grow your email subscriber how does good design generate more clicks? list and reach your customers, but it’s also a potential tool for cyber attackers to reach your customers. 

As the world becomes increasingly digital, it is important to ensure that businesses are protecting their customers’ data and safeguarding their systems from potential breaches. With email being one of the most widely used forms of communication in the world, it is necessary to ensure that email security is taken seriously in order to protect the security and line database privacy of customers and their data.

But using email marketing presents challenges: for example.

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