Additionally, Pepper has micro-segmented its customer base by offering two different plans for businesses and creators. For B2B businesses, they can provide details like the company name and size, followed by their marketing budget and the type of content they need.
And for creators, they then channeled it into different types of content important specialization: text, design, and languages.
Concept
Notion is a note-taking software platform for businesses to share and manage their work more efficiently. Notion not only offers different templates for businesses and individuals, but also segments them based on their industry, company size, and job profile.
Therefore, you can find templates for startups, nonprofits, remote work, and education. Additionally, you can create a custom note-taking template based on whether you are part of the design team or the engineering department. If you are looking for other options than Notion, there are several Notion alternatives available to meet your specific note-taking needs.
Zomato
Zomato is an Indian food delivery and restaurant aggregator company iran whatsapp number data founded in 2008. It practices micro-segmentation by providing its customers with deals and offers based on whether they prefer to order online or dine in.
Based on their previous orders, Zomato curates a list of restaurants or cafes where consumers can order food or go to eat. Additionally, the platform offers recommendations based on the customer’s favorite or most ordered cuisine.
Here’s why micro-segmentation is crucial for your business.
Delivers a highly personalized digital experience
Today, customers don’t want to wade through a range what are the benefits of building a brand community? of choices to find what they want to buy. If a brand can recommend a product that they’ll like, it increases their chances of buying it. Segmenting your audience allows you to run highly personalized campaigns based on their personality and other activities.
Increases the effectiveness of email marketing
Email Marketing is one of the oldest and most effective marketing strategies used by organizations. With micro-segmentation, you can increase the likelihood of email open rates. This is because emails line database are organized based on your audience’s preferences and needs, making them relevant to your buying behavior.