Micro-segmentation, on the other hand, goes further and classifies customers based on their buying behavior. The classification can be based on demographic data including age, gender, education level, income, employment profile, lifestyle, purchase frequency, product usage, and situational factors.
In short, while macro segmentation focuses on categorizing customers at a broader level – based on their location and business size, micro segmentation further divides these segments into smaller groups based on buyer. Therefore, persona. This helps businesses better understand their target audience, helping them define their unique characteristics and design marketing strategies accordingly.
The process of micro-segmentation separates customers on the basis of categories india whatsapp number data like behavioral, geographic, demographic, and psychographic. Let’s understand each of them in detail.
#1. Behavioral segmentation
Segmenting your customers based on their buyer persona is considered one of the most effective classification techniques. Under behavioral segmentation, businesses identify and categorize customers based on their purchase history, purchase frequency, products they purchase the most, preference for online or in-store shopping, purchase intent, etc.
#2. Geographic segmentation
Under geographic segmentation, customers are divided based on their location. This digital marketplace: the biggest and cheapest showcase in the world includes categories like country, state or province, city, district, zip code, etc. Additionally, customers are segmented based on whether they reside in an urban or rural area, whether it is a. Therefore, cold or tropical. Therefore, location, whether the store is standalone or located in a mall or shopping complex, etc.
#3. Demographic segmentation
Here, buyers are classified based on characteristics like age, gender, religion, education level, employment status, employer name, income, interests and preferences, etc. In simple terms, demographic line database segmentation focuses more on the socio-economic and personal characteristics of the customers.
#4. Psychographic segmentation
In psychographic segmentation, consumers are divided into smaller groups based. Therefore, on their personality traits. For example, if you run a fashion brand, your customers can be categorized.