LINE, one of the most popular messaging apps originated in Japan. LINE was launched in 2011 and it offers a wide range of features rather than basic messaging. We can make free voice and video calls internationally, use a variety of cute stickers and emojis, and even digital payments with LINE Pay. As of 2024, LINE has over 224 million monthly active users worldwide. In terms of market share, LINE has to compete with other similar applications like WhatsApp and WeChat.
Table Of Contents
- Why is LINE Marketing in Japan Important?
- How to Set Up and Utilize LINE Marketing in Japan
- Advertising and Promoting Your Business with LINE marketing in Japan
- Conclusion
Why is LINE Marketing in Japan Important?
While competitors like WhatsApp and WeChat vie cayman islands phone number library for global dominance, LINE marketing in Japan remains superior for several compelling reasons:
- Huge User’s Base: With access to LINE’s large user base of over 224 million monthly active users, you can connect with a broad audience, expanding your reach and potential customer base.
- Engaging Features: LINE marketing in Japan goes beyond basic messaging. Take advantage of interactive features like chatbots, cute stickers, and multimedia messaging to boost the personalized and memorable experiences for your customers.
- Demographic Diversity: LINE’s user base in Japan is diverse, encompassing various age groups and demographics. While it initially gained popularity among younger users, it has since expanded to include older demographics as well. This is especially helpful for scaling your business through LINE marketing in Japan.
- Seamless Integration: LINE offers seamless integration with other services and platforms, including e-commerce, payment, and delivery services.
Overall, LINE’s diverse user demographics and high market penetration rate make it an attractive platform for businesses targeting the Japanese market. LINE marketing in Japan offers extensive reach, coupled with various features tailored for businesses, positions it as a vital marketing tool for companies looking to engage with Japanese consumers effectively.
How to Set Up and Utilize LINE Marketing in Japan
To start LINE marketing in Japan, first of all you, have to create an official LINE account. LINE Official Account is a service where companies and stores create accounts on LINE and send information to users that add them as friends.
Here is a step-by-step guide to creating a LINE official account
- Visit the LINE Official Account website: Go discover 39 applications to create videos on your phone quickly and easily to the LINE Official Account website Click on the “Create Account” or “Start Now” button to begin the process.
- Select Account Type: Choose the type of account you want to create. LINE offers several options, including individual, business, and media accounts. For business purposes, select the “Business” option.
- Fill in Account Details: Provide necessary information such as your business name, category, description, and contact details. Upload a profile picture and cover photo that represents your business effectively.
- Verify Your Account: Depending on your location and account type, you may need to undergo a verification process to confirm your identity and business details. Follow the instructions provided to complete the verification.
- Agree to Terms and Conditions: Review LINE’s terms and conditions for Official Accounts. Once you agree, proceed to the next step.
- Customize Your Account: Explore the customization options available for your Official Account. Set up automated responses, create welcome messages, and customize the appearance of your account to align with your branding.
- Start Interacting: Once your account is set up, start interacting with your audience. Encourage users to follow your account, engage with your content, and reach out to you for inquiries or support. As time goes by, you can continue to explore other features and maximize LINE marketing in Japan!
Key Features for LINE Marketing in Japan
LINE Timeline: Share promotions, information, and updates with your followers by using the LINE Timeline tool. Post engaging and interactive content on a regular basis, such as surveys, quizzes, and behind-the-scenes photos of your company.
Line Shopping: If you are a vendor, you should create a LINE Shopping account so that you can display your goods and services inside the LINE app. Using the platform, create product listings, manage promotions, and easily enable purchases.
LINE Pay: If you can add LINE Pay as a payment option, most of Japanese buyers will be happy to shop at your website or shop as it will be very convenient to pay for them.
Customer Relationship Management (CRM) for LINE marketing in Japan
A LINE CRM is the integration between a LINE Messaging API and a CRM. Businesses aim to integrate popular messaging channels like LINE with their CRM for efficient communication management in LINE marketing in Japan.
However, most CRMs do not have native LINE integration and have to rely on third-party integrations. This is because they were originally built with email as the main communication channel in mind.
Businesses have two choices for using LINE asb directory marketing in Japan: either the LINE Official Account Manager or the LINE Official Account Messaging API.
- LINE Official Account Manager: It is designed for businesses receiving low to mid volumes of messages. This option includes basic features such as marking chat statuses as a follow-up or Resolved, adding tags and comments, and sending auto-replies and broadcasts.
- LINE Official Account Messaging API: It is recommended for Mid to High levels of businesses. To send and receive LINE messages, you’ll need to connect them to customer conversation management software like a CRM.