The reason behind segmenting consumers based on the demographic approach is that customers are naturally inclined to purchase goods and services based on their demographic. Therefore, characteristics. Dividing your customer base based on demographics also allows your marketing teams to create strategies that are tailored to the areas you need to serve. For example, if most of your customers reside in New York, your marketing strategies should be designed to focus on expanding to New York.
Product Usage Segmentation
Product usage segmentation refers to segmenting your customers. Therefore, based on the products or services they use and whether they are users or non-users. For example, if you are a cosmetics brand, you can segment your customer base based on the type of products they buy the most, such as skin care products, hair care products, makeup products, etc.
You can also segment your customers based on whether they are active customers hong kong whatsapp number data or not. Accordingly, you can create and send marketing content to active customers and leads or inactive customers.
Segmentation of purchasing behavior
Purchasing or buying behavior is another way B2B companies segment their customers. In this category, segmentation is done based on how often customers buy, whether they prefer monthly or annual plans, or whether they have a centralized or decentralized purchasing approach.
Segmentation of situational factors
Customer segmentation based on situational factors includes separating your how consumer behavior influences marketing strategy customers based on variables such as purchase. Therefore, urgency, order size, product use cases, etc. In such cases, segmentation further divides buyers into smaller groups, due to the fact that each customer’s situation is unique.
Macro-segmentation vs. Micro-segmentation
Macro-segmentation and micro-segmentation strategies divide their customers into smaller groups based on certain. Therefore, characteristics. So how do they differ?
In B2B marketing terms, macro segmentation line database refers to the division of an organization’s customer. Therefore, base or market into smaller segments. These segments are created based.