Using the right email marketing tools, you can A/B test almost every element of your email copy, from your subject line to your signature sentence. The type of element you test will usually depend on your goal.
If you want to sell something, focusing largely on increasing CTR items by using the best call-to-action messages could pay off. And if you’re looking to keep your readers informed, you’ll be testing what type of content to share with them.
Here are five things you should test to make sure your emails are helping you achieve your goals:
Subject line
The subject line is the first thing your subscriber sees when you send them an email. It’s the element that decides whether items they’ll open your email. You’ll have a hard time achieving your email marketing goals if your email isn’t read.
Therefore, it is essential that you test different subject lines and choose the france whatsapp number data one with the highest open rates.
Some variations you can test when running subject line A/B testing include:
Length: Some users prefer detailed subject lines, others prefer short ones. A long subject line can give too much information, which will make a subscriber make a hasty decision to ignore your message. A short message may not convey any message at all. Testing allows you to find the perfect length that can entice your users to open the email.
Word Order: How you arrange your words in your subject how to create effective video advertising in 5 steps line, especially when running a contest, can impact your open rates. Be sure to test different variations and choose the one that gets you the most opens.
Here is an example of a braline databasend using two items different word orders:
Call to Action
You can test a different aspect of your call to action to make sure you’re opting for the best copy that increases your CTR, drives traffic to your website, or increases sales. Simple tweaks to your call to action have the potential to create urgency, play on audience emotions, and guide your prospects.
Some aspects you can test include:
The message: This is a copy of your call-to-action button. Before you run your campaign, you can test what message readers respond to: switching from generic CTAs like “Learn more” to “Show me how” can make a huge difference.
Design: How you present your CTA matters. Buttons or hyperlinks? If you choose a button, what colors should you use? A/B test to make sure your CTAs are well positioned and the design reflects your company’s branding.
The beauty of call-to-action buttons is that you can use a few of them in your copy.