In addition, the length of the video is also important. Commercials are usually up to 5 minutes long, but practice shows that it is advisable to be much more economical and fit in 15-30 seconds . Some platforms do not even support longer videos. However, if the video has educational content, do not be afraid to exceed the 5-minute mark.
Choose the location of your video with your target spam database audience in mind – each customer spends time on different platforms and looks for a slightly different type of video content on each platform.
Website or blog :
Videos on your website or blog will help people spend more time there, and they will also improve your search engine rankings. You can also incorporate the video into your newsletter.
YouTube : The possibilities are almost limitless on this video platform. You can find a wide range of target audiences and a variety of video content here – from short and entertaining videos to hour-long tutorials or interviews.
Social networks : Facebook, Instagram and TikTok are perfect what are the 7 ps of strategic marketing? for short videos, which – if they are interesting, original or funny – do not have to be professional at all. However, remember that you have to attract attention in the first three seconds. You can also use the short formats Reels and Stories. Videos are also supported by other major social networks such as LinkedIn, Pinterest or X.
Other paid channels : You can also use videos in PPC advertising systems (Google Ads and Sklik), but also on various external websites where you can reach your target group. A special category is influencer marketing , where a person with a large number of followers pays to make their own video about your brand or product and promote it on their channels.
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To maximize the reach of your videos, you usually need paid promotion. So set a budget and goals you want to achieve . Each ad can have completely different goals.
So what metrics should you use to evaluate success?
For branded videos that aim to strengthen relationships with customers, this could be the level of interaction,
If the goal is to raise awareness, the number of video views is a suitable metric.
For educational videos, it is important to monitor the average viewing time,
for product videos, the number of conversions, etc.
Constantly evaluate and optimize your campaigns based on your chosen metrics. If you decide to use video advertising formats and pay due attention to them, you can gain a significant competitive advantage.
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