Video is considered the most engaging type of content in digital marketing. It combines moving images, sound, and text, which allows it to convey a complex message and the right emotion in a concentrated form. With modern technology, anyone can shoot a quality video. Find out how to make video advertising yourself.
What goal do you want to achieve with your video?
what action do you want to motivate your customers to take ? The answers to these two key questions should guide the creation of your video ad from start to finish. At each stage of the buying journey, you will be reaching your customers with a video with a different purpose.
For example, branded videos increase brand awareness and rich people database help build relationships with customers. They are usually aimed at a broad audience of potential customers. They can be, for example, a presentation of the company, its values, the brand story , etc.
Do you want to arouse emotions, curiosity, or just entertain digital marketplace: the biggest and cheapest showcase in the world people? The content must correspond not only to the purpose of the campaign, but also to the target group, your brand, and last but not least, the platform on which the video will be placed. Take all of these criteria into account when creating the script, text, graphics, and music.
Scenario : Keep in mind that people don’t have long attention spans, so the message needs to be clear and concise.
Text : Stick to your brand’s tone of voice and consider captions. Don’t forget a clear and specific call to action.
Graphics : To help customers associate the video with your brand, don’t forget to incorporate elements of your visual identity.
Music : It should primarily support the desired emotion.
If you don’t have a budget for video creation, don’t despair – even thailand data with a quality smartphone and software , which is free in the basic version, you can create a viral video campaign with a little creativity.
Step 3: Form
The form of the video is also closely related to the content – especially whether it will be a filmed video, video animation or a combination of both. Filmed video is suitable for professional campaigns aimed at strengthening the brand, but also for short formats for social networks. If you want to primarily educate your audience, a visual animation is often a more suitable choice , which will help illustrate more complex or abstract ideas. Visual elements embedded in filmed material are typical of entertaining videos.