Why Do People Connect More Than Brands?

Why Do People Connect People generate more engagement and real connection than brands on social media. Find out how!

People tend to generate more engagement on social media than brands. But why does this happen? Let’s explore the factors that contribute to this phenomenon and how brands can learn from it to improve their communication strategies.

Why do people generate more engagement on social media than brands?

Social media engagement is all about authenticity and emotional connection. Real people share experiences, emotions, and stories that malaysia telegram data resonate with their followers, creating a sense of community and trust. In contrast, brands often take a more impersonal, sales-focused approach, which can turn off their audience.

According to AdNews, “authentic, soulful content featuring real people generates more engagement than cold, impersonal posts.”

How authenticity influences social media engagement

Authenticity is one of the fundamental pillars of building strong relationships on social media. When individuals share genuine content, they how to prepare for the job market? establish a deeper connection with their audience. Brands that are able to humanize their communication, showing behind-the-scenes details, values, and real stories, tend to increase engagement.

The Ana Couto agency, one of the biggest references in branding in Brazil, highlights that “brands that are consistent with their purpose have significantly greater engagement on social media”.

What are the challenges brands face in generating engagement compared to people?

Brands face unique challenges when trying to engage their audiences. The perception that they are only interested in selling can create mobile list emotional barriers. Additionally, the lack of a “human face” makes it difficult to create personal connections.

To overcome this, it is essential that brands adopt a more humanized approach, aligning themselves with the values ​​and interests of their target audience.

How can brands increase their engagement on social media?

To increase engagement, brands should focus on strategies that promote authenticity and emotional connection:

1. Valuable contentCreate posts that educate, entertain, or inspire your audience, beyond product promotions.
2. Active interaction
   Respond to comments and messages, showing that there are real people behind the brand

3. Influencer partnerships

   Collaborating with individuals who already have an engaged audience can expand your brand’s reach and credibility.

4. Authentic narrativesShare real stories related to your brand, such as customer testimonials or employee experiences.

What are the benefits of humanizing brand communication?

Humanizing communication brings several benefits:

1. Loyalty​Consumers tend to be more loyal to brands they identify with emotionally.
2. Differentiation in the marketIn a competitive environment, humanized brands stand out for their unique approach.
3. Greater engagementAuthentic content generally gets more likes, comments, and shares.
4. Positive perceptionTransparency and authenticity improve the brand’s image in the eyes of the public.