Sensory marketing is a marketing segmentation that proposes a creative and striking approach to a brand’s customers. With this strategy, companies can guatemala mobile database strengthen ties with consumers through sensory stimuli, focusing on the five sensory senses : touch, hearing, taste, sight and smell.
Sensory marketing actions make it possible to encourage the customer to make a purchase decision byimproving the shopping experience and stimulating feelings of well-being. To achieve this, sensory resources must be aligned with the target audience and the business profile.
How did the sensory marketing technique come about?
Sensory marketing emerged in Brazil in the late 1990s. The first companies to use this strategy were concept stores .
The idea was to reinforce the brand’s identity among customers, without necessarily focusing on direct sales south africa numbers of products. This is because companies realized that sensory stimulation would be good for business results.
Thus, these strategies began to be applied at points of sale and were adapted to the needs of each company practical pop-up tips for website owners and the public they receive, providing a unique and innovative experience linked to the senses.
Why is sensory marketing important?
Sensory marketing is gaining importance in a scenario where market competitiveness creates new challenges for companies. Customers are increasingly demanding and are looking for differentiators in organizations when making purchasing decisions.
Therefore, investing in strategies to attract and retain consumers becomes essential. From this perspective, creating unique experiences for consumers transforms consumption into a more engaging activity.
Brands can take advantage of sensory marketing ’s potential to create positive, pleasant sensations to boost sales in a more natural way. In addition, companies that adopt this technique demonstrate that they know their customers well and can gain greater recognition from their audience.
Benefits of adopting this strategy
- Creation of an emotional bond with consumers;
- Customer loyalty ;
- Strengthening the brand image;
- Creativity to delight customers;
- Stimulating the sale of products/services in a more natural way
- Remarkable experience for buyers;
How does sensory marketing work in practice?
Now that you know what sensory marketing is and the advantages of using the strategy in your professional work, check out some examples of how this idea works in practice, according to the five senses of the human body.