The metrics we focus on are in particular the duration and pages view : it seems banal but it makes it clear how much Seems banal but it makes it clear how interest there is behind a certain message and whether that message is convey correctly and to the right people. If today the objective is to get the flyer read. In the future we will work a lot on personalizing the message and therefore also on the call to action”. The results obtain with the digital flyer going into detail. The numbers record in the first 8 months of 2017 are significant: more than 3 million recurring shoppers (users who browse the esselunga
flyer on the doveconviene platform
With a very long engagement time : each flyer is brows on average for 1 minute and 40 seconds. In the 155 stores monitor. The average conversion was 24% : this means that for every 100 readers of the esselunga digital flyer. 24 went to the store. The results of the experimentation are Seems banal but it makes it clear how therefore positive and new developments are now being prepar. With the aim of increasingly conveying more useful messages to customers. «I have been at esselunga for 2 years and what amaz me when I join the company is the. Who are always at the center.
Ability to generate a reaction in customers
the best way is to test new ideas. To implement new solutions as quickly and correctly as possible”. Conclud the manager. @all rights reserv rate the quality of this item manuela gianni director. Digital4executive journalist. Engineer. Speaker. Deals with innovation. Digital technologies and management. She has been director of digital4executive since its inception. An online portal with 6 vertical newsletters (executive. Marketing. Hr. Supplychain. Finance. Procurement). Part of the digital360 network. November 14th it governance 2.0: how to manage hybrid and multi-cloud environments with artificial intelligence webinar topics business intelligence it governance multicloud inizia tra 24 0 34 45 subscribe channels toadvertising andexecutive mmarketing topics cover insights ccustomer experience ddigital marketing vflyer relat articles online shopping ecommerce:
