Although Google cache is often ignored as an SEO feature, there are several ways it can be leveraged to get the most out of SEO.
This article covers how Google cache can be used to complement SEO efforts, provides step-by-step guides on how to view Google cache, how to use it for link building, improved SEO visibility, and more.
This can be useful for search engines and website owners to take advantage of the feature.
What is Google Cache?
Google’s cache is a snapshot, a saved copy of a website, which Google stores on its servers.
This feature enables searchers to view a copy of a page created at a given time, regardless of the status of the live page.
The cache feature is important for search engine results pages (SERPs) as it stores the content of all websites that may be useful for users’ searches.
How does Google Cache work?
Google stores web pages in its cache by first scanning the page, storing the HTML text in a database, and then displaying the HTML text as the cached version when someone requests it.
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As a rule, Google stores a version of each web page in the cache if the page can be crawled by Google and can be added to the search index. If configured correctly, most pages will be cached.
How to show the cached version of a website on Google
The cached version of the page can be displayed in two different ways.
The first method is just to add the word “cache” in front of any URL.
For example, cache:when Angola Email List using the Google Chrome browser .
The second method is demonstrated in the screenshot below, along with the step-by-step process.
To see the cached version of a site on Google, go to Google and search for the site you want to see:
Click the three dots (⋮) at the top right of the search results page.
Click on ” Cached ” in the drop-down menu.
How to View the Cached Version of a Website on Google
Pro Tip : You can also use this Google Cache Viewer extension to quickly see the cached version of a page.
Why is Google Cache important for SEO?
Google cache provides important insight into how Google indexes and displays your web pages, which can help you optimize your SEO strategy and troubleshoot any issues that may be affecting your ranking.
To make sure you’re on top of your rankings, you can use Rank Tracker to monitor your SEO progress.
Because the Internet is constantly changing, adjustments to your own and your competitors’ websites can go unnoticed.
Google Cache gives you an insight into what changes have taken place and gives you the opportunity to measure, improve and supplement your SEO efforts.
You can use Google’s cache to get an idea of what content Google sees and crawls when it discovers a website. This is useful for determining whether certain elements of a website are visible to Google for indexing purposes.
How to use Google’s cached pages to improve SEO?
By using Google’s cached pages, website owners and businesses can improve their SEO efforts and increase their online visibility and accessibility to users.
Monitor content
Here are ways to monitor content using Google cache:
Analyze your competitors’ websites
Use Google Cache to see what changes your competitors are making to their content that lead to higher rankings. When you find that they’ve improved a given page, you can go to the cached version of that page and compare it to the current one.
The changes you notice probably caused the increase in ranking.
This gives you great data without having to test a content tactic or strategy yourself.
Objective Content Performance
You can use Google’s cache to track the performance of a page after your updates.
Let’s say you made content changes a month ago and are seeing tangible SEO improvements now.
You may want to go back and see what adjustments these were to implement on other pages as well. The cached version of the page will show you these! However, when using this method, you have to be very quick. Otherwise, you need the online archive to be able to see the changes before/after.
Make sure you have information about your website in case it goes down.
Google cache is an additional feature that acts as a backup in case the live site goes down. With Google cache, you can access and retrieve important data from the website even if the live version is unavailable.
Monitor technical SEO
Here are ways to monitor technical SEO using Google cache:
Use Google Cache in SEO to detect JavaScript or CSS issues. For example, a messed up Google Cache version of your site could. While most of the time it’s just the cache and everything is fine with the Live version, you might still want B2C phone List to check it using GSC, just in case.
If you have added a piece of content to your existing article, you can check if Google is reading and indexing the newly added content by checking the HTML text variant (text variant only) in the Google Cache.
If you have made technical changes to the source code, you can see these changes in the ” Source ” tab of the Google Cached version. Let’s say you changed the meta description of a page, you can see if the changes have taken effect to appear in the SERP.
Google Cache for niche edits and incremental link building
In particular, it has good use for two types of link building – niche edits and incremental link building.
Niche edits or link insertion is when you edit existing. Content on someone’s website to add a link pointing to your landing page. Check out this guide , where I describe the niche editing strategy in detail.
Due to Google Cache, it takes some time for newly. Made niche edits to be noticed by Google and start sending link juice.
