SEO, or search engine optimization, can be a more cost-effective and stable revenue stream than paid advertising. Getting your business to appear on the first page of Google will maximize the visibility of your online store. While it may take longer to see results with SEO than with a paid ad, you’re laying the foundation for long-term financial success. For example, a cosmetics company the agency has been working with for a year and a half has quadrupled its traffic and is generating about $500,000 in monthly revenue from its SEO efforts.
While SEO offers many benefits, it can also come with numerous technical requirements and confusing terms, making it challenging for busy small business owners. So here are ecommerce SEO best practices and quick tips that can help your business grow.
The Benefits of Investing in SEO
There are many benefits to developing a targeted SEO strategy for your e-commerce business, including:
- Addresses declining returns on paid ads . The marketing landscape, especially for small businesses, mexico email list is changing rapidly due to rising costs and declining effectiveness of paid ads. And it’s getting more difficult due to supply and demand issues. SEO, on the other hand, is generally more stable.
- Achieves long-term results . When you invest time and resources in SEO or hire an agency, you don’t have to constantly “pay to be there.” When your web pages appear at the top of search results, use strikingly to build brand awareness traffic to those pages grows over time. Appearing at the top gives your brand more credibility, gets you the most views, and leads to more sales.
- Targets shoppers in-market . You don’t need the high volume of traffic that a paid ad generates. With SEO, philippines numbers you can attract a few hundred visitors who are much more likely to convert because there is purchase intent behind those search terms. It’s high-quality, predictable traffic. For example, if your brand appears number one on Google for a search for rare succulents, people will buy from you instead of your competitors. The person searching for that succulent has a higher purchase intent than someone who sees a paid ad while browsing elsewhere on the internet.
Although the time or cost of hiring experts for SEO may seem high at first, you’ll create a stable, ongoing revenue stream with less immediate results than with paid ads, where you have to invest money on an ongoing basis to make money.
6 Best Practices for E-Commerce SEO 2025
Some of the most important eCommerce SEO best practices to keep in mind in 2025 include choosing the right keywords and developing content to target those resources.
1. Find the best keywords for your e-commerce store
Keyword research uncovers the terms people type into Google when they’re looking for a product like yours. Once you find these terms, you place them in key places on your website to help different pages appear on the first page of search results on Google. When a page “ranks” on Google, it means it appears on the first page of search results for a specific keyword, also known as a search term.
Find the best keywords to target
A keyword research tool will help you identify the best keywords your business should target. Ubersuggest is a free tool with upgrade options, as is Moz Keyword Explorer . While Ahrefs doesn’t offer a free version, the monthly option for around $130 has everything you need to research keywords and track your rankings.
Once you’ve chosen a tool, identify the terms people most commonly search for when they want to buy a product you sell.
An easy way to find out is to search for your product on Google. Find out which company ranks at the top of the results, then enter it into a tool to see what keywords it ranks for and copy those. For example, if you search for “rosette succulents for sale,” you’ll get search results where the brand Succulents Box ranks first.
Make sure that the keywords found have purchase intent
There are many reasons why someone might search for something online. What you’re looking for are people who are searching with the intent to buy. For example, someone might Google “prickly pear” because they’re looking for pictures of it, or they might do so because they want to buy one for their garden.
To find the keywords that actually have purchase intent , you need to pay attention to which keywords Google ranks product and category pages for. If Google ranks product and category pages for that keyword, then you know it is purchase intent.
For example, if you search for the keyword “prickly pear,” you’ll get images, a definition explaining what they are, and care instructions. On the other hand, a search for the keyword “prickly pear for sale” will lead to category pages, so that’s the purchase-intent keyword you should target.