This has implications not just for how Gen Z consumes media, but also how they shop. Gen Z Differs from According to the study, Gen Z is more likely to seek out the recommendations of online influencers they trust compared to prior generations.So what does this mean from a marketing […]
Purpose defines goals,” says Handley. Videos or Services from My purpose is to nurture and have fun. That keeps me focused on what matters, which is probably different than what most newsletters look at.” Handley says she doesn’t look at click-through rates like many other newsletter writers but rather a […]
Keep a pulse on what’s happening in the world and tie your content to it. When your newsletter speaks to the current zeitgeist, readers engage because you’re speaking to what’s already on their minds. For example, Handley’s newsletter with the most opens was because it tapped into a shared experience […]
Handley said she initially implemented a pop-up window to garner subscribers, like many newsletters. However, she soon took it down. Why? “I want a reader’s relationship with me to be, ultimately, the trigger that would grow the list,” says Handley. Ann Handley Grew It was a revelation to me. And it’s […]
Your messaging is only as strong as its weakest element, and design is one of these elements. Colors can influence mood, and fonts can indicate trustworthiness as effectively as any words. Roundup of Your Most The combination of your choices can make your email look professional and engaging or sloppy […]
The “right” number of images depends on the purpose of your newsletter — a principle that’s true for many tips in this article. The best rule is to only use images when they’re necessary. If your message relies on multiple images or gifs, make sure you follow the Use graphs, […]
Your newsletter layout should partner with the visual hierarchy you created earlier to draw eyes from one key element to the next. Written for Another The is a great format for short messages with a single CTA; longer newsletters require multiple elements to keep readers engaged all the way through. Try […]
great tool for most marketers; unless you have hours to spend on design and layout, we recommend using one rather than starting from scratch. the Right Message Drag-and-drop email builders allow you to customize any template to make it yours. In fact, making the changes is often easier than making […]
Giving your subscribers information about an event you’re sponsoring doesn’t have to be boring. Business Changes That Add a video announcement or create a GIF with the date, time, and other relevant info, whether you’re sponsoring a 5k or putting on a fundraiser. Community service initiatives Use your newsletter to […]
What could be more effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem. Remember, when it comes to before and after, pictures really do say a thousand words. For B2B brands, […]
our customer support agents work hard, and they deserve a shoutout from time to time! By making your support staff more human and real in the eyes of your subscribers, you can minimize Reviews and social proof are two of the most powerful forms of selling out there. Plan Your […]
Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there. Employee appreciation comes in all sorts of forms, including newsletter content. Your Social Channels For a team […]
