When you see a GIF you like, simply click and hold on the image and then drag it over to your email client. Your Marketing Game You’ll need to have the window with your email message visible at the same time as the page with your GIF for this to […]
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Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. Tips to Create the It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done. For a format created in 1987, GIFs can do a […]
Since many of our subscribers view newsletters in Gmail and on iPhones, we optimize our subject line length for those devices. Valentine’s Email Subject Li An ideal length is between 41 characters (portrait view on an iPhone) and 70 characters for Gmail. Show the love in your Valentine’s email It […]
And remember, we’re in the early days of this, and we’re still testing and studying the impacts. We will have further updates for you once we have more information. Yes, it looks like this is the end of open rate as a reliable email marketing metric. In the short term, […]
executes the survey idea well in a recent newsletter. There’s more content underneath, but leading with a survey in the intro gives readers a clickable element up top. It also gives Chili Piper the chance to learn more about their subscribers in a friendly, voluntary way. Replies are also a […]
When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. What the Future of This takes place with or without the user deciding to open and read the email message. Email image pixels, which indicate opens and open […]
So now that you have all of the elements in place to build an impactful internal newsletter, it’s time to wrap it up in a beautiful design before delivery. Email Newsletters to Enough with the boring corporate emails; it’s time to up your game. That probably sounds easier said than […]
Employees get an endless amount of stiff, boring corporate emails in a day, don’t make the internal newsletter another one. This is your opportunity to brighten their day and create something fun they’ll look forward to. According Keep it short, pique their interest with a counter-narrative or a phrase that […]
For example, when sharing quarterly stats, phrase it in a way that highlights their contribution. “Creating An Internal Here is where our company OKRs are, which means each individual is performing at XY% of capacity. This is [good/bad/indifferent] because of XYZ. This is our opportunity moving forward, and this is […]
Employee loyalty isn’t something you automatically get. If in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. Just Prefer Sustainable However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the. […]
Gen Z is more willing to part with their personal data if it means a more personal customer experience, and this is a huge opportunity for marketers. By asking for information — whether it be from a or during a purchase in-store — marketers have the chance to create more personalized […]
So what does this blend of tech-savvy and in-person preference mean? As marketers, it’s important to make use of both. “Brick-and-mortar spaces, as well as pop-up initiatives, aren’t sales drivers anymore. They’re media moments,” says Monica Deretich, former VP of Marketing at. Millennials When it TechStyle Fashion Group and proven […]