Business Changes That Impact Customers

Giving your subscribers information about an event you’re sponsoring doesn’t have to be boring. Business Changes That Add a video announcement or create a GIF with the date, time, and other relevant info, whether you’re sponsoring a 5k or putting on a fundraiser.

Community service initiatives

Use your newsletter to shout about company or community-led opportunities! For example, if you partner with a local food kitchen to distribute meals in your area, see if your subscribers want to pitch in time (or donate funds) to the cause. Or, use this kind India WhatsApp Number Data of newsletter to aggregate upcoming community service opportunities in your area.We hope these 50 email newsletter ideas put you in the fast lane for upping your email newsletter game. Remember, your readers have chosen to receive these emails, so they want to hear from you on a regular basis. Don’t flood them with info, but do offer great content on a regular basis.

No matter how good

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the content is, design can make or break your newsletter. Here are some email newsletter design tips, and how to optimize for conversion.

Any designer worth their salt will tell you good design is invisible, but that doesn’t mean it’s effortless. Your messaging depends on design to be effective. A   not just attractive; it markedly complements the words you’ve written.

are a great tool for most marketers; unless you have hours to spend on design and layout, we recommend using one rather than starting  B2C Phone List from scratch. Business Changes That Drag-and-drop email builders allow you to customize any template to make it yours. In fact, making the changes is often easier than making them look good. Here’s how to turn a basic template into a customized email your readers will love to receive.

Must Try Newsletter Ideas for Your Email Content

What could be more effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem. Remember, when it comes to before and after, pictures really do say a thousand words.

For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Must Try Newsletter It’s also a chance to drum up exciting email content with links to online training, insights from experts, and more.

You can encourage

registration for a particular training and direct subscribers to a sign-up page. Or, you can offer an exclusive deal for the training exclusively for newsletter subscribers.

Everyone loves a freebie — even over Hong Kong WhatsApp Number Data email! The beauty of a newsletter that shares a free resource is that it only needs one primary call-to-action, like “read our guide” or “download our ebook.”

Free resources share your

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knowledge with your subscribers (who might read and repost your content on social media) and increase your share of voice.

are marketers’ bread and butter. It’s smart to keep your newsletter subscribers in the loop about what’s coming up for your brand or company, especially if it’s an educational opportunity that can get them further down your marketing funnel.

You’ve probably promoted the event in other ways, so this is just an additional chance to build excitement, sell tickets, or increase views.Give old  B2C Phone List webinar content or virtual events new life by repurposing them for an upcoming newsletter blast. Must Try Newsletter You can build buzz for an annual event by lifting the curtain on what you talked about the year before. Show your newsletter subscribers why they don’t want to miss your events.

Plan Your First Combined Email and Sms Marketing Campaign Today

our customer support agents work hard, and they deserve a shoutout from time to time! By making your support staff more human and real in the eyes of your subscribers, you can minimize Reviews and social proof are two of the most powerful forms of selling out there. Plan Your First Combined Sharing your customer feedback in an email can make someone decide to buy your product then and there.

Many newsletter subscribers sign up for your emails to learn more about perks, incentives, and loyalty programs. You can send out an automatically triggered email once they sign up detailing your brand’s customer loyalty program.

For example, you might

share all the details of your point system or send readers to an FAQ blog post about your loyalty program.

Saying “thank you” in your newsletter content is one of the easiest types of sends to automate. For customers, you can trigger a thank you Greece WhatsApp Number Data campaign upon purchase. Or, if you have an event every year, you can program a thank you email to send days after the event.

Thank you emails

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are something every brand does, and they help your customers remember you.

Newsletters are also a great way to proactively reduce the volume of help desk calls or emails.

Posting FAQs, challenge resolutions, resources, and training classes helps people find the answers they need without involving your customer service department.

If you’re an ecommerce brand or someone in the business of selling products, you probably get a lot of similar customer service requests. Plan Your First  B2C Phone List Combined Rather than attend to each ticket individually, you can create “Troubleshooting 101” email content that highlights exactly what happened to the customer and how the issue was resolved. Repeat for all your most recurring tickets.

You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more.

Updates About Your Social Channels

Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there. Employee appreciation comes in all sorts of forms, including newsletter content. Your Social Channels For a team spotlight, you can highlight one team member or several. Make sure to keep the bio light and fun; you might want to include personal details about your team — like their favorite movie or Starbucks drink of choice — to keep things light and fun.

Does your CEO or CMO have a unique point of view that’s perfect to share with your newsletter list? Are you a small business owner who wears many hats? Interview content can be a great way for people to get to know your company or brand values.

A meet-the-customer-support-agents post

For an informal take on an exec interview, you could ask them about their rituals, habits, and routines as entrepreneurs. It doesn’t have to be Germany WhatsApp Number Data all business to be interesting to your reader.Newsletters with a personal spin can be really effective and memorable reads for subscribers. In one email, you can ask people to submit their questions. And what they need advice on, then follow up with a response to one of the messages you received.

User-generated content (UGC) is a gift that keeps on giving. You can leverage UGC in social media posts, sure, but you can also aggregate your user’s best photos in a gallery or grid for your next email send.

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 A blog post from someone on your team

Sharing new perspectives helps keep your newsletter content fresh and varied. A couple of ideas for blog post content: share someone’s point of view on  B2C Phone List a trending topic. Publish a company update from a person on a different team in your company, or tell a unique story. Your Social Channels Your customer support agents work hard, and they deserve a shoutout from time to time! By making your support staff more human and real in the eyes of your subscribers, you can minimize

New Vendors for Your Products

Sending text-heavy emails lately? Mix things up with infographics, which are more visual and dynamic for your reader. New Vendors for You can even make “Year in Review” infographics that collate user data into meaningful storytelling. Think Spotify Wrapped, but for email marketing.

Look at YouTube’s

infographic style “2021 snapshot” email. It pulls together data and visualizations to show the user’s YouTube channel growth.

Every brand and business uses social France WhatsApp Number Data media these days. It’s practically mandatory in today’s digital-first world. That’s why sharing updates about your social channels with your email list can be helpful for your brand.

You can encourage readers to follow along on other channels, like Instagram or Twitter, especially if you’re more active there than you are on email content.

Guest posting is fun

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It gives you a chance to introduce your writing or business to an entirely new audience (the guest blog) who may not have ever heard about you before.

Another way to get eyes on that content? Talk about your guest post in an email newsletter.

A rising tide lifts all boats, right? So why not apply that sentiment to other businesses, helpful tools, and third-party apps your subscribers would love to download and use?

Rather than plugging your own goods or services, you can round up five or 10 of your favorite online tools, apps, or physical products. New Vendors for  B2C Phone List Round-ups can be a regular rotation in your email marketing strategy. They’re agile and fast to put together, and help your readers stay in the loop on everything you’re publishing in a given month (or year). Plus, it helps recirculate older content and gives it new life

Choosing the Right Medium Can Improve the Customer Experience

While email stay pretty evergreen, the rest of the marketing world is subject to constantly changing platforms and new requirements.

To stay ahead, you can share hacks and helpful tips in your emails that’ll help your subscriber base grow their own business or learn a new skill. Choosing the Right Medium Can Improve Whether that’s how to kill it on TikTok or a recap on Google’s latest algorithm updates.

Are you an ecommerce business that’s now in-stores for the first time? Or, have you partnered with a vendor to bring your services to new audiences? It’s good to let your email subscriber base know where and when they can find you, whether those are set hours IRL or a 24/7/365 situation online.

A top ten list

There are so many opportunities to build your audience with content that’s not directly related to your company or product. A top-ten list aggregates Denmark WhatsApp Number Data the best of the best on the Internet, but it can also be valuable educational material.

Original, helpful content often performs better than promotions—and constant “me-talk” can grow tiresome. Looking for information on what product to launch next, or what your audience hopes to see from you next. And watch the responses pour in. This kind of email newsletter idea will depend on the type of brand you run. If you’re a serious, reputable corporate voice, sharing funny quotes might not be the right direction for your content.

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If you’re inspirational — like say, Nike — an email newsletter chock full of motivating quotes might feel uplifting to your subscribers.

Recent studies or surveys related to your business

Surveys and studies provide insight into your business. They tell you exactly what your users are telling you they want. Sharing the results of studies  B2C Phone List and surveys is transparent. Choosing the Right Medium Can Improve And it also shows your email subscribers that you’re listening to feedback and constantly iterating.

Most B2B marketers are hungry forand data that they can use in their content. If you’re in the business of creating content, it might be valuable to share survey data and findings in your email content.

Reach More Customers with Multiple Messaging Channels

is a powerful marketing tool. Showing your audience not only what your product can do, but some of the real people who are using it goes a long way in persuading prospects to become customers — and case studies help you do just that.

One of the best things about email marketing is how email content can be used to educate and delight users all at once. More Customers with It’s your job to tell your product’s story and capabilities, and if you can’t think of anything, ask your subscribers!

For example, they might use your vegan moisturizer to cure poison ivy, or wear your signature item completely unexpectedly. It’s a good thing when other people find uses for your goods and services that would’ve never crossed your mind.

Updates about new products and releases

In addition to teasing a product release on social media, it’s important to build buzz on email. Get people pre-registered or pre-ordered through Canada WhatsApp Number Data your product update email, or create a countdown to the newest drop. Quick tip emails can be short and sweet, but they’re a good way to make sure your readers hear from you on a monthly basis about something unexpected.

Want to drive mobile app downloads? Start by showing off what you’ve built. Aim for enticing imagery  that shows off the functionality and beauty of your mobile app. Reviews power the world, and being a trusted resource for partners means sharing the wealth. You can highlight partner mobile app reviews, especially if they’re positive, in your next campaign.

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Deals and discounts

Deals and discounts are a big deal in the world of email marketing. We all live for the thrill of signing up for a newsletter to get 10% off our  B2C Phone List  first purchase, and there’s a reason companies keep doing it.

Offering discounts through email is simple, proven, and easy to implement. More Customers with With discount emails, you can set up  and automated triggers in your CRM to fire off templated emails with discount codes.

Recent Award Nominations or Wins

This is a classic email format that helps build your brand and share its mythos with the world. As you share your company’s history, you can run your email subscribers through your early days, rise to success, and current landscape. Recent Award Nominations It helps your email audience imagine the next great achievement you’ll be able to reach. This newsletter idea can also be a way to ask your subscribers to help you reach the next rung in the ladder to success.

Important dates to keep in mind

Businesses, nonprofits, education — it doesn’t matter what industry you’re in. There will always be dates that your email subscribers need to know about, whether that’s freshman orientation or the deadline to donate to a fundraiser. Sure, text is great, but try China WhatsApp Number Data including videos, photos, and other images to provide cool visuals along with the content text. Video is a top way to consume information, and it can keep your email subscribers more engaged

Aspirational and aesthetic emails

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Not every email needs to be super functional or CTA-driven to be successful. Sometimes, newsletter ideas simply need to inspire and ignite a passion for your brand.

For instance, Glossier’s email campaign  B2C Phone List merely wants the reader to scroll through beautiful phone backgrounds and maybe download one to use as their wallpaper.

They’re not selling or sharing anything new about their offerings. Recent Award Nominations But they’re creating a mood and a feeling that encapsulates their brand identity in one simple email.

Favorable Articles About Your Company

Your email list wants to celebrate your successes with you, and why not pat yourself on the back every once in a while? If it’s your company’s “birthday” or ten-year anniversary of operating, you can draft up email content that shows off your milestone. Articles About Your Company Sharing your wins can also look like, well, awards you win. Say, for example, your website won a Webby Award, or your production company’s movie got picked for a Vimeo Staff Pick. Share that news with your subscribers!

A list of open positions for hire

If you’re hiring, an unexpected way to get qualified applicants might be from your email newsletter. Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin.

Take this playful email from Social Cambodia WhatsApp Number Data Print Studio, for example, who mock up a poorly designed email — complete with Comic Sans and clip art! —  to advertise they’re hiring a graphic designer.

This is a great way to show continued value to your board, shareholders, and employees, especially if you. The content can highlight profits, big wins, and more.

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For a public-facing monthly recap, your email might look a little different. You might instead recap your top-selling products or share a list of your top-performing content.

A message from the CEO

There are tons of ways to show BTS content through your email newsletter. Going behind-the-scenes at your company might mean photographs from your company-wide events or happy hours, or video montages from colleagues sharing their favorite part about working together.

Or, you might use the newsletter content to tease a blog post outlining your company values. Either way, subscribers will appreciate a peek behind  B2C Phone List the curtain. A message or letter from your company’s CEO can be a powerful tool in your email newsletter arsenal. Articles About Your Company Take, for instance, the way that American Airlines CEO Doug Parker shares the company’s adjustments and improvements in light of COVID-19.

This message expresses gravitas and empathy, showing how a personalized video from a CEO can be comforting in times of crisis.

Customer Data and List Growth Can Be Shared Between the Two

Typically, 160 or fewer characters is the sweet spot, so you can keep copy within a single message. Think about the last time you received a virtual book from someone via SMS text. You probably either didn’t read it or wished they would have just sent an email. Customer Data and List Honor that instinct in your SMS marketing. Nu Med Spa gets right to the point in its text confirmations. The company only includes the most pertinent information for its customers and includes a phone number for further questions.

Better together

Email and SMS marketing both have unique strengths in different use cases. The best marketing strategies include both, and the best marketing platforms allow you to implement them in sync.

For example, you might send an email with Brazil WhatsApp Number Data long-form content promoting an event a month before and then follow it up the week of with a reminder text. The key is to set up both through the same marketing tool so you can use  triggers to maximize the strengths of each.

Nu Med Spa gets right to the point in its text confirmations. The company only includes the most pertinent information for its customers and includes a phone number for further questions.

Better together

Email and SMS marketing both have unique strengths in different use cases. The best marketing strategies include both, and the best marketing platforms allow you to implement them in sync.

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For example, you might send an email with long-form content promoting an event a month before and then follow it up the week of with a reminder text. The key is to set up both through the same marketing tool so you can usetriggers to maximize the strengths of each.

It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent  B2C Phone List milestones, awards, and good press. If your CEO is featured on the front page of the New York Times, don’t be afraid to share that with your newsletter audience.

Are you switching to a subscription model? Increasing your prices? Making an important business pivot like an acquisition or partnership. Customer Data and List Shout it from the rooftops (or just email). Sharing business changes with your customer base is transparent and just plain good business practices.

For example, check out how, an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users.

Email Marketing and Sms Are Entirely Permission-Based

Again, getting a text message can feel invasive, especially if it’s overused. Put yourself in the consumer’s shoes: would you want to be constantly pinged by someone asking you to give them your money Don’t be like that crazy ex that won’t stop texting. Sms Are Entirely Be intentional; make it count when you text them. Offer them a deal or VIP access so they feel special, not bombarded. In general, limit your text messages to once a week or less.

Hibbett Sports uses SMS messages to notify its customers of timely sales and big discounts. The company is not just texting random updates or notifying customers of every small company update.

Make it personal

Because of the intimate feeling of receiving a text, it’s a great opportunity to build relationships with your audience. This could include asking Belgium WhatsApp Number Data them questions about their personal experience with your product or asking them what they would like to see next. Essentially, SMS marketing gives you the opportunity to get product ideas “straight from the horse’s mouth.

Asking customers for feedback not only gives your company valuable insights but also makes your users feel heard and prioritized in your product development.

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Share time-sensitive offers and updates

One of the greatest advantages of using SMS marketing is that the recipients immediately get notifications. You don’t have to  B2C Phone List wait for them to wade through their inboxes a few days later to discover the sale that’s already over. Sms Are Entirely When there is something timely or exclusive. Like VIP early access, that is the ideal time to use SMS marketing.

Benefits of Combining Email Marketing with Sms

This email from Inspire shares a blog roundup with its readers. The brief summary of each blog intrigues the reader to click and read the full post. Combining Email Marketing One of the unique things about email is the ability to provide interactive experiences for the subscriber. We don’t mean interactive like auto-response messages or gifs. We mean interactive in the true sense, like roll-over reveals, embedded forms, expandable content, product previews, etc.

How should you use SMS marketing

While many (like literally every blog on SMS marketing) tout a as the reason to use only SMS marketing campaigns, this doesn’t offer a complete picture. This stat isn’t hard to believe (despite the fact no one seems to have the original source for it). Who doesn’t open Australia WhatsApp Number Data their text messages (if only to delete them immediately)? However, you have to think about the context in which people receive these messages to understand their true value.

According to Statista. This isn’t to say SMS is not a preferred channel, though. SMS marketing messages are second only to email The responses seen in the Mobile Ecosystem Forum survey results above paint a clear picture of when and how users want to receive text message marketing. Here are the takeaways on how you should use SMS marketing.

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Just like with email

Text messages are highly personal and what some would even consider invasive, so getting permission is crucial. Only sending messages to users who are opted-in is not just a best practiceGetting opt-in from your audience can be as simple as asking them  B2C Phone List to take the lead by texting a keyword to sign up. Seen here is an example from Refuel Fitness, which asks its members to simply text “refuel” to sign up for SMS messages. Combining Email Marketing Once the member signs up, Refuel Fitness confirms their subscription and reiterates the value they can expect to receive.