Giving your subscribers information about an event you’re sponsoring doesn’t have to be boring. Business Changes That Add a video announcement or create a GIF with the date, time, and other relevant info, whether you’re sponsoring a 5k or putting on a fundraiser. Community service initiatives Use your newsletter to […]
What could be more effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem. Remember, when it comes to before and after, pictures really do say a thousand words. For B2B brands, […]
our customer support agents work hard, and they deserve a shoutout from time to time! By making your support staff more human and real in the eyes of your subscribers, you can minimize Reviews and social proof are two of the most powerful forms of selling out there. Plan Your […]
Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there. Employee appreciation comes in all sorts of forms, including newsletter content. Your Social Channels For a team […]
Sending text-heavy emails lately? Mix things up with infographics, which are more visual and dynamic for your reader. New Vendors for You can even make “Year in Review” infographics that collate user data into meaningful storytelling. Think Spotify Wrapped, but for email marketing. Look at YouTube’s infographic style “2021 snapshot” […]
While email stay pretty evergreen, the rest of the marketing world is subject to constantly changing platforms and new requirements. To stay ahead, you can share hacks and helpful tips in your emails that’ll help your subscriber base grow their own business or learn a new skill. Choosing the Right Medium […]
is a powerful marketing tool. Showing your audience not only what your product can do, but some of the real people who are using it goes a long way in persuading prospects to become customers — and case studies help you do just that. One of the best things about […]
This is a classic email format that helps build your brand and share its mythos with the world. As you share your company’s history, you can run your email subscribers through your early days, rise to success, and current landscape. Recent Award Nominations It helps your email audience imagine the […]
Your email list wants to celebrate your successes with you, and why not pat yourself on the back every once in a while? If it’s your company’s “birthday” or ten-year anniversary of operating, you can draft up email content that shows off your milestone. Articles About Your Company Sharing your […]
Typically, 160 or fewer characters is the sweet spot, so you can keep copy within a single message. Think about the last time you received a virtual book from someone via SMS text. You probably either didn’t read it or wished they would have just sent an email. Customer Data […]
Again, getting a text message can feel invasive, especially if it’s overused. Put yourself in the consumer’s shoes: would you want to be constantly pinged by someone asking you to give them your money Don’t be like that crazy ex that won’t stop texting. Sms Are Entirely Be intentional; make […]
This email from Inspire shares a blog roundup with its readers. The brief summary of each blog intrigues the reader to click and read the full post. Combining Email Marketing One of the unique things about email is the ability to provide interactive experiences for the subscriber. We don’t mean […]
