Sending text-heavy emails lately? Mix things up with infographics, which are more visual and dynamic for your reader. New Vendors for You can even make “Year in Review” infographics that collate user data into meaningful storytelling. Think Spotify Wrapped, but for email marketing. Look at YouTube’s infographic style “2021 snapshot” […]
While email stay pretty evergreen, the rest of the marketing world is subject to constantly changing platforms and new requirements. To stay ahead, you can share hacks and helpful tips in your emails that’ll help your subscriber base grow their own business or learn a new skill. Choosing the Right Medium […]
is a powerful marketing tool. Showing your audience not only what your product can do, but some of the real people who are using it goes a long way in persuading prospects to become customers — and case studies help you do just that. One of the best things about […]
This is a classic email format that helps build your brand and share its mythos with the world. As you share your company’s history, you can run your email subscribers through your early days, rise to success, and current landscape. Recent Award Nominations It helps your email audience imagine the […]
Your email list wants to celebrate your successes with you, and why not pat yourself on the back every once in a while? If it’s your company’s “birthday” or ten-year anniversary of operating, you can draft up email content that shows off your milestone. Articles About Your Company Sharing your […]
Typically, 160 or fewer characters is the sweet spot, so you can keep copy within a single message. Think about the last time you received a virtual book from someone via SMS text. You probably either didn’t read it or wished they would have just sent an email. Customer Data […]
Again, getting a text message can feel invasive, especially if it’s overused. Put yourself in the consumer’s shoes: would you want to be constantly pinged by someone asking you to give them your money Don’t be like that crazy ex that won’t stop texting. Sms Are Entirely Be intentional; make […]
This email from Inspire shares a blog roundup with its readers. The brief summary of each blog intrigues the reader to click and read the full post. Combining Email Marketing One of the unique things about email is the ability to provide interactive experiences for the subscriber. We don’t mean […]
To say there is competition for your email audience’s attention would be an understatement. There are, and . So it’s really no surprise tha cite maintaining an engaged subscriber list as their number one challenge with their email marketing strategy. Email Subject Line Examples So how do you break through […]
Your email newsletter service should have an easy drag-and-drop editor, come with sign-up forms, and be built for collaboration so even a well-meaning blunderer like could get great results. Before You Start Campaign Monitor offers all these features, plus automation, real-time analytics, and more, for a competitive price. The first […]
The first step in planning an email newsletter is choosing a subject matter that’s both interesting to your audience and relevant to your company. You also need to decide Make a Strategy when to send your newsletter. You don’t want to send too often (and annoy your subscribers) or too […]
Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one. Those in the know think so. The Content Marketing Institute’s found nearly 3 in 4 marketers use email newsletters. Ultimate Guide to Among those who run […]
