No more unfair store practices Everything you need to know ab the Omnibus Directiveout
We Heard About the Omnibus Directive in May Last Year. However, Poland Did Not Adapt to Eu Law on Time. From the Beginning of 2023, Emphasis Was Placed on the Fairness of Sales, and the Law Also Became Applicable in Our Country. What is Worth Knowing About of the Most Important Aspects Covered by the Omnibus Directive is the Obligation to Provide Accurate Information on Price Reductions. Of Particular Interest to Both Consumers and Entrepreneurs in the Context of the Act is the Need to Provide Data on Prices Applicable in a Given Period Before the Reduction.
No more artificial promotions
The Key Reason for Introducing ws data the Obligation to Inform About Previous Prices Before a Reduction Was the Practice of “Price Juggling” Often Used by Entrepreneurs. Business Owners Had a Habit of Artificially Inflating Them Before Starting the Promotion. Consumers Then Thought They Were Buying the Product at a Bargain Price, When in Fact the Price Was Unchanged and in Some Cases Even Higher.
This Situation Could Be Observed Primarily Before the Start of Large Promotions, Such as Black Friday or Cyber The Purpose of the Omnibus Directive is to Combat This Type of Unfair Play and to Give Real Value to Discounts, Which Will Ultimately Improve the Situation of Consumers.
What regulations do the new regulations
Article 1 of Law 1 Adding the B2c Phone List Omnibus Directive to Directive States That Any Price Reduction Announcement Must Include the Previous Price Charged by the Company for a Specified Period Before the Reduction Was Applied. The Previous Price is Considered to Be the Lowest Price Charged by the Brand in a Period That Cannot Be Shorter Than 30 Days Before the Promotion is. Directive May Be Fully Understandable at First Glance, It Still Raises Many Doubts. They Mainly Concern Issues Such as the Understanding of the Term “Announcement of Reduction” or the Interpretation of the Phrase.
How and What Consumer Opinions Affect
Virtually everyone has opinions. According to podium, as many as 93% of customers make purchase decisions based on them. Therefore, it is worth ensuring that there are plenty of them and that they are up to date. Well-collected and managed opinions will not only increase sales conversion, but can also improve the SEO of your store. You just need to make sure that customer reviews contain keywords.
It’s worth starting with the fact that the average market length of an opinion is about 20 characters with spaces – not much, right? A representative example of the content of such a statement is “everything is ok, I recommend it.
Opinions and SEO what opinions work
Even though it is relatively positive, it is of no great value either Whatsapp Database to the buyer, because it does not refer to any specific features of the product or service, or to SEO, because it does not contain keywords. This conclusion brings us to the first feature of good reviews – they should be long and refer to a specific service or product .
Product photos and videos sent by customers also play an important role.
The second important thing is the timeliness of reviews. An opinion praising a restaurant for delicious food and exceptional service from 3 years ago is not as important to potential customers as another one added 3 days earlier. That’s why you should make sure that opinions are up-to-date and ensure their constant supply by actively acquiring them.
How to ensure the length of an opinion
However, even many long and detailed opinions left outside your website will not affect its B2c Phone List position in search results. The real difference comes only when opinions are presented directly on the website . Properly written long, detailed and up-to-date opinions, correctly indexed by Google, will influence the position of your website in the search results.
How to ensure the length of an opinion?
The previously mentioned 20-character length of the opinion does not come out of nowhere. Long and detailed content usually appears more often in the case of negative ratings.
Positioning of IT companies
Promoting the It Industry on the Internet is a Very Responsible Task. The Brand’s Image on the Internet and the Level of Trust in the Services It Provides Depend on the Choice of Promotional Techniques. It is Therefore Not Surprising That More and More It Companies Focus on the Positioning of Their Websites. This Process Has a Very Positive Effect on the Brand’s Popularity and Increases Its Credibility. What is Worth Knowing About It? Search Results. It Includes the Use of Various Marketing Tools and Optimization Techniques Thanks to Which the Website Gains Trust Among Target Audiences and Its Content Reaches Many Potential Customers.
What is IT industry website positioning
On-page is a Set of Activities whatsapp data Related to Content Creation and Content Optimization for Keywords Popular Among Target Audiences.
Off-page ,in Turn, Involves Promoting the Brand Outside the Website Area Using Techniques Such as Link Building or Social Media Marketing.
Technical Optimization Includes Activities Aimed at Increasing the Usability of the Website So That Both Users and Search Engine Bots Do Not Have Problems With Exploring Its Content.
By Using Techniques From All These Areas, the Positioning of It Industry Websites Will Certainly Bring the Expected Results, and the Brand Will Gain Many New Customers.
Positioning websites in the IT industry
Positioning Websites in the It Industry B2c Phone List is a Somewhat Complicated Process. It is Therefore Important to Comprehensively Prepare for Its Implementation. A Great Way to Avoid Any Mistakes in This Area is to Conduct Detailed Research on Your Target Market.
First, You Should Look at the Needs of Potential Customers. It is Also Worth Paying Attention to Such Aspects as: Preferences, Interests, Age, Gender, Profession, Problems and Place of Residence of Individual Target Groups. This Will Make It Much Easier to Tailor Your Advertising Message to Them and Encourage Them to Make a Purchase.
As Part of Preparation for the Website Positioning Process, It is Also Worth Conducting a Comprehensive Competition Analysis.
What is faceted navigation and what does it mean for UX
It is Difficult to Navigate a Website Composed of Many Subpages and In Order for E-commerce Sales to Constantly Increase, You Need to Pay Attention to a Number of Aspects. One of Them is the Website Navigation System. Users Pay Special Attention to How They Navigate the Website, Appreciating Easy Access to Its Individual Resources.
Faceted Navigation Turns Out to Be an Excellent Solution , as It Significantly Improves the Comfort of Using the Website. It is a Search System Based on Facets, I.e. Features of the Products Offered on a Given Website.
Faceted navigation in the context of UX
Faceted Navigation is a Solution whatsapp number list Used in Most Online Stores. Website Owners Rely on This System Because It Significantly Improves the Functioning of the Website, Thus Guaranteeing Full Access to Its Resources.
Faceted Navigation Also Plays a Very Important Role in Optimization. It Has a Very Positive Impact on the Recipients’ Experience and Effectively Encourages Them to Convert. It Must Be Remembered That What Matters Most to Modern Consumers is the Convenience and Speed of Making Purchases. Thanks to Faceted Navigation.
Why choose faceted navigation
First of All , Faceted Navigation B2c Phone List Guarantees Easier Navigation Through the Online Store. This is Especially Important for Consumers Who Are Sure About a Given Purchase and Their Visits to the Website Have a Precisely Defined Purpose. Thanks to Faceted Navigation, You Can Save a Lot of Time Searching for Specific Offers and Identify the Assortment That Interests You Proposed Solution Therefore Helps to Increase Sales.
However, It is Important to Remember That Developing Useful Faceted Navigation is Quite a Difficult Task. In Case of Any Problems, It is Worth Consulting a Professional Interactive Agency, Thanks to Which the Optimization of the Online Store Will Not Only Be Easier, but Will Also Bring Results That Would Be Difficult to Achieve on Your Own. Conducting a Ux Audit Will Help Identify Areas for Improvement.
What can we expect in the SEO industry in 2023
Google’s Eat is a Parameter Used by the Search Engine to Determine Whether Ranking Systems Provide Users With Useful Information and High-quality Content. Its Name is an Acronym of Three Words is What Google Requires From Content Creators – the Content Must Be Expert, Credible and Written by an Authority in the Industry.
Creating Content in Accordance With the Guidelines of the Eat Parameter Gained Particular Importance in 2018. The Google Search Engine Then Introduced an Update That Caused Many Websites to Lose Their Position. This Change is Commonly Called Medic Update, Because Medical Websites Suffered the Most.
Voice Search
Last Year, Almost 30% of Internet whatsapp database Users Used Voice Search on Mobile Devices (Startup Bonsai). Observing the Statistics From the Previous Few Years, It Can Be Concluded That This Way of Using the Search Engine is Becoming More and More Popular.
Therefore, You Cannot Ignore Voice Search Optimization in Your Strategy in 2023. The Basis Are Key Phrases, Which Should Be Different From Those for Text Search. In the Case of Voice Search, Natural Expressions and Colloquial Speech Are Most Important. Instead of Saying Yeast Dough Recipe , the User Will Ask How to Make Yeast Dough? .
Saturating Your Website With Natural Phrases and Questions is Not the End – You Also Need to Answer Them. Worth It:
Image optimization
Voice Search is Not the Only Method B2c Phone List of Using a Search Engine That is Becoming Increasingly Popular. In 2023, Image Search, I.e. Visual Search, Will Also Be of Great Importance. As We Can Read on the Official Google Blog – in 2022, Google Lens Was Used Over 8 Million Times Each Month.
It is Most Popular Among Younger Generations, and is Particularly Important for the E-commerce Industry.
So How Can We Avoid Falling Behind in the Fight for Users in 2023? Image Optimization is of Key Importance, Especially the Implementation of the Alt Attribute.
