Monitoring the results is as important as the marketing itself. Despite this, the effects of marketing on the development of sales are often left unexamined; after one marketing campaign, you often move on to planning the next one, and it’s easy to forget to check the results.
However, follow-up is important; without measuring the results, it is not possible to know whether the marketing has helped. It also remains unclear which things have worked and which have not. In this case, marketing cannot be developed, but it is easy to repeat the same mistakes.
Without measuring marketing, there is no learning!
Information can be collected in many ways. For example, you can study how many visitors come to your site, how they got there and how they behave on them; what they click and read, for example. You can also take advantage of conversion optimization!
Trends for the current decade
Below are a few things to include in your marketing plan for next year!
Targeting and personalization. Customers are naturally most attracted to advertisements that meet their needs and interests. Badly personalized ads, on the other hand, make many people nervous. So be careful here!
Mobile friendliness . More and more services have moved to mobile, and as a result, people spend even more of their time browsing and shopping there. Build your own pages so that they are pleasant to scroll through!
Video content. The public likes videos – in addition to carefully planned ones, but also live broadcasts. So use them to your advantage!
Storytelling. People love stories, and in companies, customers are interested in its background, the activities of the staff and the everyday events of the office. Take advantage of this when producing content; highlight your company’s story and show yours and your team’s everyday life on social media
Testimonials. This is also related to storytelling; showcase your customers and potential employees and let Bahamas Phone Number List their voices be heard. The public is often more easily convinced by the stories of customers and subordinates than by what the management or the private entrepreneur himself tells.
Authenticity. In influencer marketing, this is everything; it increases the transparency of your operations and people’s trust in your operations!
Sound like a chore?
Marketing may seem difficult at first, but in the end it is very simple.
Take the marketing plan as B2C Phone List a tool that makes everyday life easier, i.e. make it as easy to use and tangible as possible. A good marketing plan is measurable, adaptable and clearly defined.
Also join our online marketing course if you want to learn how to market like a pro! as well as plenty of concrete tips for practical implementation.
Also read an earlier article about new company marketing , where we go into more detail about digital marketing measures.