Employee loyalty isn’t something you automatically get. If in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. Just Prefer Sustainable However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the. […]
Gen Z is more willing to part with their personal data if it means a more personal customer experience, and this is a huge opportunity for marketers. By asking for information — whether it be from a or during a purchase in-store — marketers have the chance to create more personalized […]
So what does this blend of tech-savvy and in-person preference mean? As marketers, it’s important to make use of both. “Brick-and-mortar spaces, as well as pop-up initiatives, aren’t sales drivers anymore. They’re media moments,” says Monica Deretich, former VP of Marketing at. Millennials When it TechStyle Fashion Group and proven […]
This has implications not just for how Gen Z consumes media, but also how they shop. Gen Z Differs from According to the study, Gen Z is more likely to seek out the recommendations of online influencers they trust compared to prior generations.So what does this mean from a marketing […]
Purpose defines goals,” says Handley. Videos or Services from My purpose is to nurture and have fun. That keeps me focused on what matters, which is probably different than what most newsletters look at.” Handley says she doesn’t look at click-through rates like many other newsletter writers but rather a […]
This way, people will most likely want to know more about you and your activities, and will come to chat. In the best case, they even want to make a news story about you and your company! Effective marketing supports customer acquisition This is the other side of visibility. In addition to […]
Customer acquisition is a prerequisite for the company’s operation. So it is not enough that the product or service itself is excellent in every way. The entrepreneur must diligently do legwork and be in contact with Do not be invisible customers. It is also important to do effective marketing and […]
A big mistake is to send similar offers to different customers. Instead, try to make each What is the customer offer unique. If you do, for example, wedding photography gigs, you should open up what all the photography gigs include. Especially in larger projects, it is important to announce a […]
Keep a pulse on what’s happening in the world and tie your content to it. When your newsletter speaks to the current zeitgeist, readers engage because you’re speaking to what’s already on their minds. For example, Handley’s newsletter with the most opens was because it tapped into a shared experience […]
Handley said she initially implemented a pop-up window to garner subscribers, like many newsletters. However, she soon took it down. Why? “I want a reader’s relationship with me to be, ultimately, the trigger that would grow the list,” says Handley. Ann Handley Grew It was a revelation to me. And it’s […]
Your messaging is only as strong as its weakest element, and design is one of these elements. Colors can influence mood, and fonts can indicate trustworthiness as effectively as any words. Roundup of Your Most The combination of your choices can make your email look professional and engaging or sloppy […]
If you want to acquire new customers, you probably need to send offers to potential customers. A well-prepared and clear offer will improve your chances of getting the job in question, so don’t under any circumstances take the offer with your left hand! We have noticed many times at our office […]
