The inbound marketing and growth hacking toolbox ”, Stéphane Truphème and Philippe Gastaud give us the keys to carrying out a successful inbound marketing strategy. For each phase of the buyer’s journey, discover the methods and tools at your disposal to grow your prospects and accompany them to the end […]
Tool, very practical for capturing quick short videos that you can send by email! You will also need a basic video editing tool. Here are a few: iMovie, Adobe Rush, Camtasia, Powtoon, Lumen, wave.video How to use video throughout the purchase journey? Leverage video purchase journey Are you convinced? So […]
Link building isn’t what it used to be, now it’s much stricter and it has to be done right or it can hurt your results to break Google’s link building guidelines . In this article I will reveal to you my secret tips to get good organic links for free. […]
TikTok has presented the third edition of its What’s Next Report , the annual observatory that outlines future trends, with the aim of helping marketers understand how consumers’ desires and needs will change in 2023, and how this will impact concretely about the business. According to the TikTok observatory, there […]
Inbound Marketing France has been resolutely “customer benefit” oriented since its inception. It is in line with this orientation that. We have decided to launch this award. A real opportunity for companies to detail. Their inbound marketing strategy and shine! Leaders. Marketing manager or inbound marketer, let us discover. All […]
We posted a tweet saying “Check out our selection of bouquets for Women’s Day” along with a link: By clicking on the link, Internet users were redirected to a page explaining that it is not Women’s Day but Women’s Rights Day and that women do not want flowers for this […]
To “create links” between people and spread love on the networks. social. On Facebook This is more “general public” communication, we react to news that affects most of the population. It often happens to use Twitter as a “lab” and broadcast the best tweets on Facebook. We also want to […]
Our communication is based on 3 main axes: Love (sentimental relationships in the broad sense), Humor and flowers of course. We are not here to talk about flowers at all costs or to push people to order, but rather to create brand attachment. If a person needs to send flowers, […]
Some companies manage to work without a desk, just like Zapier. Wade Foster will give you all his secrets for combining remote work, effective management and growth.We interviewed Yvain Ducrocq, Interflora’s digital communications manager, about the brand’s social media strategy. Click here to read the original article published in the […]
They will also tell you about the integration of the international dimension and how to proceed. Through these different experiences, you will have a more global and concrete vision of good practices and points of attention to implement Inbound Marketing as effectively as possible. Journeys for everyone at inbound marketing […]
The team has taken into account your feedback from 2019 by building courses adapted to your needs, according to the maturity of each one. So follow the guide and make your choice! Inbound marketing: am I going or am I not going? Is inbound marketing still a bit of a […]
You will collect as much practical information as possible to return to the office with advice to distill to your team. Those are those who use them. Here is a small selection of feedback that you can attend: Measure telephone conversions with call-tracking We often think of on-line KPIs, but […]
