TikTok has presented the third edition of its What’s Next Report , the annual observatory that outlines future trends, with the aim of helping marketers understand how consumers’ desires and needs will change in 2023, and how this will impact concretely about the business.
According to the TikTok observatory, there are three main trends that will characterize the year that has just begun:
entertainment will be increasingly personalized;
people will look for joy and light-heartedness as a source of well-being;
the community will increasingly become a place of sharing and stimulus capable of bringing about a change in people’s lives.
social media strategies; content creators; TikTok; media manager; TikTok videos; influencers; trends 2023 social
1. Tailored entertainment
Globally, on average, 67% of users say they interact with the platform to take a break during the day or relax at the end of the day and 92% of users have felt a positive emotion after watching a TikTok video that led them to take an off-platform action.
“For brands, the most effective messages on the platform are stimulating, fun, personalized and capable of entertaining the community – comments Adriano Accardo, Managing Director, Global Business Solutions, Southern Europe TikTok – In fact, in Italy 57% of people on TikTok considers the announcements on the platform very Ireland Email List interesting, so much so that it considers user comments as a point of reference in evaluating a product . Stimulating interaction and sharing of ideas is therefore fundamental and also has an impact on the business”.
If you think about the relationship between people and brands, 58% of users in Italy say they are more likely to trust brands after hearing about them from TikTok creators.
In fact, 65% of Italians on TikTok say they always rely on online reviews and advice from creators to decide what to buy online.
Globally 50% of people say
that TikTok is able to improve mood and bring positivity. Joy is a powerful and ubiquitous common thread in TikTok videos, making the platform the perfect place for people to discover humor, passion, relaxation.
In Italy, 41% of users say that “raising morale” is the key to motivating them to make a purchase .
3. TikTok as an engine of individual change
It’s so easy to relate to TikTok content that people often act on what they see on their For You pages. Sometimes the actions they take are simple, like buying a product or trying a recipe.
But in 2023, the platform will have an even more profound impact. People continue to reflect on their values in an ever changing world with new challenges and problems to face. This helps users to bond a lot with each other and be inspired to make choices or make a change in their life.
Globally, people report that TikTok is almost twice as likely to introduce users to new topics they didn’t know they liked. The content on the platform is so recognizable and accessible that people are often motivated to replicate it.
The sharing of values is very high and this leads people to inspire each other. In Italy, more than 2 out of 5 users say they feel part of a community thanks to the inclusive power of creators.
Three tips for bringing business to TikTok
Having talked about the future TikTok trends for 2023, let’s now see the useful tools to successfully launch a corporate social media strategy on TikTok.
For companies that want to track mentions of brands, competitors, products and topics on social media, including TikTok, the first step is to adopt a social media monitoring service such as the one offered by L’Eco della Stampa .
After having accessed a context analysis as complete and exhaustive as possible, the next step to take is to evaluate the opportunity to actively B2C phone List become part of the community with your own account and through the production of original content , also through the use of platforms such as Postpickr , thanks to which it is possible to organize the publication of contents on social channels.
Finally, to make sure you always have your finger on the pulse of new trends, you can take advantage of Intelligence services that combine social media, press, radio and web metrics in a single dashboard that is always up to date.