And if you aren’t sure whether you’ve found your groove, keep testing new things,” Amanda advises. “Not just new ideas, but test your schedule,Make a Strategy writing cadence, try seeing if publishing ahead of time begets new ideas for a newsletter. Amanda’s newsletter has been through multiple changes since it launched. “I knew from the very beginning I wanted to have some curation element,” she said. But it took her a while to land on the name Petits Fours and the four-link format. At one point, she included screenshot interviews in each issue but dropped them because they took too much time. She can try new things without losing followers because she’s consistent in delivering high-quality, topical information.
Your network can help
you get your email list started, but you’ll need access to a bigger audience to continue growing. Even with word-of-mouth support from Hong Kong Phone Number Data her initial subscribers, Amanda was limited in how many people she could reach. Her subscriber count started rising again when she looked to built-in social media audiences.
She used her social media presence — largely on Twitter — to drum up interest for her newsletter. If you don’t have a lot of followers, reply to big accounts with fresh insights or funny observations. Follow up every attention-getting post with a plug for your newsletter. Twitter hashtag discussions can help you get traffic and earn new followers. Amanda also joined writing communities on and off Twitter to find support and subscribers.
Use early subscribers as beta testers
Your relationship with your audience shouldn’t be one-sided. Amanda A/B tested headlines and tracked link clicks to refine her content. The main she focused on was the open rate, which she got up to 60%. For reference, our found the average email open rate is 21.5%.
Amanda also solicited feedback by asking her subscribers questions. In fact, she still does “when it feels organic.” Only a small percentage of subscribers reply, but B2C phone List their comments can be invaluable. Sometimes, readers will respond without prompting if they have strong feelings about something: “One time, I skipped the recipe and instead offered a food tip, and 2 people replied to say they were bummed I didn’t send a recipe,”Make a Strategy Amanda says. She’s doubled down on including recipes since then.