Mobile Number Database Archives - Page 3 of 10

Add Brand Imagery Like Alaska Airlines

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If you don’t have the capacity to support a full VIP program, you can create an ongoing text message deals program. Add Brand Imagery The offers you send should not be available to anyone who’s not on your SMS marketing list. Customers won’t be happy if they find out they gave you their phone number for the same “exclusive” coupons you’re sending out in email blasts.

This type of program offers the same ongoing incentives as a VIP club but at a lower cost. However, it still takes some effort to administer. You have to keep your offers new and exciting so customers stay engaged with your text messages.

Exclusive text message deals

Offering benefits to customers who are already committed to buying from you can help boost in-the-moment conversions. Try trading a Oman Phone Number Data discount code for your customers’ phone numbers during the checkout process. E-commerce businesses might also consider offering free shipping to customers who join your SMS contact list.

While a checkout bonus might be good for winning sign-ups at times of high customer engagement, they don’t offer ongoing benefits. There’s always the risk shoppers will sign up to get the discount and then immediately unsubscribe. You’ll have to find another way to offer continuing value via text marketing.

Checkout bonuses

People love free things. That’s a truism that likely won’t ever change, which means it’s a good starting point for any marketing campaign. Simply ask customers to sign up for your SMS list in exchange for their entry into a giveaway. Add Brand B2C Phone List Imagery You’re free to set whatever terms and criteria for winners you want. The most important thing is an opportunity that’s too good to pass up.

Share Your Business Personality Like Moosejaw

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As a rule, the easier it is to share information, the more likely people are to give it. Try pop-ups or a form embedded in your email. Share Your Business Your customers will be happy they can gain the perks of joining your text marketing list without interrupting what they’re currently doing.

You can also build your SMS list during in-person interactions. Offering consumers a chance to sign up while they’re browsing your store or at the checkout register gives them the opportunity to ask staff about your program. If you attend or host events, consider setting up a phone number collection program there.

Offer an exciting incentive

Your customers won’t sign up if they don’t have a good reason. Make people excited to join your SMS list by offering a reward for signing up. There are New Zealand Phone Number Data four main types of incentive programs businesses use.

Your most loyal customers will love a program that offers them ongoing perks. The benefits of your VIP program will depend on your brand and sales model, but it should offer perks your customers can’t get any other way. Access to presales, birthday rewards, and free shipping are great perk options.

VIP club or insider program

One benefit of tying your SMS list to an ongoing program is that customers will have an incentive to stay subscribed to your texts. VIP and insider programs can also increase customer loyalty when members feel they’re truly getting something special B2C Phone List from the experience. Share Your Business Downsides include a sizable cost and the substantial effort needed to maintain such a program.

Highlight Your Company Values Like United by Blue

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According to a Klaviyo report drawn from their SMS customers, signals customers are unhappy with your text message marketing campaigns. Values Like United. Company Values Like If you’re above this critical point, double-check your company’s TCPA compliance, then reconsider what your audience wants.

Tell subscribers what to expect

Avoid customer annoyance (and a high unsubscribe rate) by clearly communicating what someone is signing up for before asking Netherlands Phone Number Data for their phone number. Covering the “what” of your campaign means telling a customer how often you’ll text and what you’ll send, be it notifications or exclusive coupons. After setting those expectations, you’ll need to stick to them.

Consumers these days are also savvier about privacy. They’ll expect plain language explaining how you’ll use their phone number—and promising you won’t sell it. You should also tell them how they can get off your SMS subscriber list. Make sure it’s clear they can unsubscribe at any time without having to jump through hoops.

It can be difficult to share

all that information in every situation. Set up a page people can visit to learn the details of your texting program. The Frye Company links to from the page it uses to capture mobile phone numbers. Another option is to send the link to customers’ phones as part B2C Phone List of the opt-in message, so they’ll know all the terms before joining.The best place to collect phone numbers for your SMS marketing list is wherever your consumers are. Values Like United Company Values Like This means creating campaigns specific to the situations and contexts where you encounter your audience.

Examples of Custom Email Footers and What We Love About Them

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Marketers use certain words to invoke emotions and elicit desirable responses from their customers that help drive business results. Depending on your goals, these desirable responses can be anything from buying a product to sharing a link. These terms are known as.

When used right, power words can significantly improve your copy. Power words such as discount, enjoy, or off are of Custom Email Footers primarily used to inspire customers to take certain actions, such as purchasing a new product or clicking on a link. Words like hurry, limited-time, and now help create a sense of urgency, whereas special, coupon, and exclusive help create a sense of exclusivity.

What do you think are the power words in the example above? If your answer is special, off, and exclusive, then you’re right!

Track your SMS marketing efforts

Consistently look at key metrics to decide if your SMS marketing efforts are bearing fruit or not. A/B test your copy to see what types Mexico Phone Number Data of words and angles resonate best with different segments. And then use that data to improve your messages and get the best results possible.

Finally, keep in mind that an SMS marketing strategy alone won’t yield the results your business is looking for. , social media, and other channels to get the best results out of your overall digital marketing strategy.

Growing your SMS marketing list can be tricky for a number of reasons. Let’s break it down into five simple, attainable steps to help you get started.

You may be considering text message marketing because you’ve heard SMS messages have a 98% open rate. Unfortunately, that statistic doesn’t tell the full truth about how SMS marketing campaigns work. Text message marketing isn’t a quick shortcut to big results. Like everything else, it takes work.

Building an SMS marketing list isn’t just about getting people to enter their phone numbers into a form. It’s about building trust through clear communication and then giving your customers a reason to subscribe. Follow these steps to show your customers why sharing their cell phone number is a good deal for them, not just you.

Check your TCPA compliance

The (TCPA), which applies to marketing calls and text messages, makes it illegal to contact consumers without explicit consent. If you break the law, your company could face serious fines—up to $500 per violation. Get affirmative consent and keep records of it to avoid incurring such penalties.

The best way to do this is via a double opt-in process. After someone adds their number for SMS marketing, of Custom Email Footers send B2C Phone List a text with a code they must use to receive further communications. Make sure you tell them they might incur text messaging fees from their carrier before they finalize their subscription.

Make Sure Your Newsletter Has All the Necessary Elements

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Always strive to use simple and clear language in your copy with words fully spelled out to ensure all of your customers interpret your message correctly. your Newsletter Has You can tackle the tight character limit by writing fragments instead of complete sentences without resorting to textese. For example, you can simply say “Offer valid till 12/31” instead of writing “This offer will remain valid till 12/31.”

In the example above, the copy simply says, “ends Sunday midnight” instead of fleshing out the complete sentence, “The offer ends on Sunday at midnight.” The SMS gets its point across without using any textese while still remaining under the 160-character limit.

Personalize your message

Businesses need to go above and beyond to get the attention of their customers. One highly effective way to do that is through personalization. Don’t take Lebanon Phone Number Data our word for it — about of customers say that they engage with messages that are personalized.

However, there’s a lot more that goes into personalizing your SMS copy than simply using the names of your recipients. It entails segmenting customers based on certain qualities and parameters, such as buying behaviors, locations, and past purchases, and then crafting messages that they can relate to.

Your SMS copy has to resonate with the segment you’re targeting. For example, you could send promotional messages that will draw the recipients to your e-commerce store if you’re targeting a segment of customers who only shop online.

It not only uses the recipient’s name but offers a special discount that’s only available for the residents of Shropshire, which is where the customer lives.

Incorporate emojis in your copy

Where words fail, emojis speak.

Emojis are highly effective at expressing emotions. And it turns out they’re just as effective when used in mobile marketing. The by Adobe found that 42% of people are likely to purchase products that are promoted using emojis.

Don’t shy away from sprinkling an B2C Phone List emoji or two in your SMS copy. your Newsletter Has In doing so, your brand will appear more human, trustworthy, and authentic.

Test and Optimize on an Ongoing Basis

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Every day, mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads, emails, and of course, text messages, Test and Optimize is resulting in information overload. According to research by , customers have a hard time making decisions when there’s too much information to process.

suggests that the constant exposure to content is narrowing our collective attention span. In the context of SMS copywriting, that means you should limit every text to just one idea. Make sure that your message revolves around a single promotion or product and has one call to action (CTA). Always proofread your copy to ensure you’re not cramming in multiple ideas, promotions, or CTAs in your text before sending it out.

Use one idea per message

Focus your SMS text message on a positive reason for using your product or service. Emphasize a key benefit or incentive that the customer Malaysia Phone Number Data will enjoy by taking the desired action. That’s important because people understand positive statements faster than negative ones.

Over time, your customers will begin to form a positive sentiment toward your brand, which, in turn, will likely result in positive responses.

Tell the customer what they’ll gain by reacting quickly instead of what they’ll lose if you’re running an SMS marketing campaign to promote a limited-time offer. Suppose you’re promoting a summer sale that will end soon. Here’s a good example of how you should tell your customers about it:

The entire text consists of three sentences, two of which say something positive. The final sentence creates a sense of urgency without causing panic or fear. Follow suit and avoid sentences like “Hurry up before the time runs out” or “The offer won’t last forever.”

Use simple and clear language

U have only 160 chrctrs 2 get ur point across in txt, so use dem wisely!

You’re not alone if the above sentence made your eyes itch. While using such short SMS lingo with unusual abbreviations — known as — gives you more room, it doesn’t guarantee that everyone will understand what you’re trying to say.

Your target audience is more likely to understand textese if it consists of just millennials and/or zoomers since they’re more digitally B2C phone List connected than other generations.Test and Optimize And even those customer groups may misinterpret your messages, as not all textese is universal and is constantly evolving.

Keep Your Content Interesting and Relatable

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Do U want 2 rcv a msg that lyk dis from ur fave brand? Neither do we. Sure, there are only 160 characters to use and you want to make the most of them, but text speak is annoying and unprofessional. Avoid abbreviations where possible because they make texts harder to read. Stick to common ones if you must use them.

Take this example from Ulta: Instead of writing out “24-piece,” the company wrote “24 PC.” Most people can figure out what the message means, Content Interesting and but it takes time to translate. The capitalization doesn’t help — a PC is, to most, a computer.

Make the best of your limited space by starting with something exciting. Flag a sale as “4 hours only!” or let SMS subscribers know when a deal is on its way out by telling them it’s their “LAST CALL” to shop. You can also just start with the goods. “BOGO” and “50% off” are things customers love to hear. takes more time than you have characters, but doing it right pays off.

Lean into the conversational tone

Your text message marketing efforts should respect the medium’s primary purpose: conversation. Readers should feel like you’re talking to them, not at them. SMS is a great place to bring your brand’s voice to life in a more personal way.

Start by using personalization and segmentation to send messages that reflect consumers’ interests and past behaviors. Then, write a text message, not a Lebanon Phone Number Data subject line. Messages should sound like they’re for one person rather than your entire marketing list.

The following efforts from bebe and Sally Beauty show why these details matter. One reads naturally and creates a connection with the customer. The other is a pain to scan and looks like a mass text sent by a computer.

Use SMS as part of an omnichannel strategy

Your SMS marketing strategy can benefit from integration with other marketing efforts. If you have a CX or CRM system, connect it to your SMS marketing software to take advantage of existing data and add new insights. The lessons you learn from other customer interactions can guide your text message marketing efforts. Likewise, SMS campaigns may surface interesting data points that point to new opportunities elsewhere.

Successful omnichannel marketing means. Not everyone will sign up for SMS, which means you can’t rely on it as a primary mode of B2C phone List reaching people. Content Interesting and Given the other constraints we’ve discussed — namely message length and frequency limits, social media, and other marketing tools.

Choose and Customize an Email Newsletter Template

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Industry guidelines may vary depending on what country (or state) that you’re sending to. However, there are some principles that we recommend following, regardless of where your audience is.Explicitly asking for permission before sending any text messages to your audience – we recommend doing this via sign-up or subscription form. Customize an Email You should preserve evidence that your customers have opted in to receive SMS marketing Making your sign-up CTAs clear so consumers know what you’ll text them and how many messages they can expect each month. Including your company name in every message you send to identify it as a marketing communication. Sending your texts during business hours — typically between 8 AM and 9 PM local time, although you’re likely to receive the best response between mid-morning and mid-afternoon

Including information

about how to opt-out in every SMS message Reply STOP or include a link to unsubscribe. The best SMS marketing campaigns offer consistent Laos Phone Number Data value to everyone on your contact list. Send time-sensitive info (like a flash sale announcement) or critical updates via text to improve consumers’ relationships with your brand.

We also recommend adding an element of exclusivity by rewarding subscribers with special offers. SMS-only coupons and free shipping are great perks to entice sign-ups and keep consumers on your list. Show readers the benefits of being on your list by including a clear CTA in each message.

Watch your send frequency

The optimal frequency for most text campaigns is one message a week. Start there — and then try varying your message cadence once B2C phone List you have a big enough contact list to gather meaningful data. If you know your target audience well, you might risk starting with a higher send frequency. Just don’t get too spammy. Upland data shows there’s a once a brand reaches the threshold of 10-15 messages a month.

The reason message cadence is so important goes back to what we mentioned earlier about text messages interrupting your customers. Everything you send must be worth an immediate read. If it’s not, you’re betraying the trust your consumers put in you when they shared their phone numbers.

Don’t forget to consider the best times to send a campaign, either. Generally, 8:00 AM to 9:00 PM local time is a good guideline — Customize an Email with audiences being most likely to engage between mid-morning and mid-afternoon. Sundays typically have the lowest amount of engagement, so unless you have a particularly good, timely reason to send on a Sunday, it’s likely best to wait.

Focus on Strong Content and Design

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Everything Amanda did is replicable if you’re willing to put in the work. You will see a return on investment for the effort you expend to promote yourself and your newsletter.

The most valuable thing you can give your newsletter is time. “I spend maybe 2 hours on each newsletter edition, the day of the send. The fastest I’ve been able to do this is just over 1 hour,” Amanda shared.

She’s also constantly thinking about how to improve her emails. “Now that you ask me, I might always be testing a new section. You might see me experimenting with new ways to promote my YouTube show in the near future,” she told us.

SMS marketing has

quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it.

Did you know the average consumer Kuwait Phone Number Data spends using their smartphone to text or call people every day? Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications.

SMS marketing is

one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more B2C phone List than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.

Our team here at Campaign Monitor gathered a list of SMS marketing best practices to help you meet consumers’ expectations as you launch your text message marketing campaigns. Success requires following regular marketing rules while considering how consumers interact with texts. Your customers are likely to unsubscribe from your texts if you don’t fit into their inboxes. Follow these SMS marketing tips to make sure your texts are a welcome interruption.

Make Sure You Understand the Laws

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Reach beyond your audience by appearing on podcasts, writing guest posts, or contributing to other credible media within your niche. Choose promotional Make Sure You efforts that benefit you and another creator in your niche for the biggest effects.The size of your audience and the amount of time you have to spend on promoting yourself will shape the types of opportunities you should look for. Here are Amanda’s recommended methods:

Co-marketing: Use your newsletter to recommend and link to other newsletters in the same subject area. You’ll likely get a shoutout in return, especially if you know the writer.

Podcast appearances:

Reach out to podcasters to see if they’re looking for guests and tell them you’ll cross-promote your episode to your email list. Then mention your newsletter during recording.

Guest posts: Reach out to Korea Phone Number Data bloggers or newsletter writers and offer to contribute a guest post. Make sure your name is prominently attached, and add a link to your newsletter.

Webinars: Partner with a friend to host a webinar. After you’ve won over attendees with your expertise, mention your newsletter and invite them to subscribe.

Cross-promotional

opportunities can also help you come up with ideas for your own newsletter. Write an entire issue about something you discussed on a podcast, or add an excerpt from your guest post to your next newsletter.

Amanda now considers how opportunities can boost her personal brand or that of SparkToro, where she currently works. “Every external B2C phone List marketing opportunity (like a podcast or webinar) needs to have a double purpose (say, to promote SparkToro AND serve as inspiration for a Twitter thread for my personal account) or else I can’t commit,” she says.

Be careful not to stretch yourself too thin. Amanda learned the hard way that taking every opportunity means losing time she’d like to spend on other pursuits. She advises writers to “block times on your calendar for serendipitous opportunitiesMake Sure You , and STICK TO IT.” While too many opportunities may sound like a good problem to have, you don’t want your newsletter to suffer because you’re too busy.

Start Building Your Subscriber List

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The one thing Amanda wishes she’d tested was sending a shorter newsletter. “Sometimes I wonder if my newsletter is too long, but it might be strange to renege on length now that I have a few thousand subscribers,” she told us. However, her top takeaway Start Building Your had nothing to do with her content, scheduling, or newsletter logistics. “[The] biggest thing I learned is, truly, the importance of creating a safe space for yourself to test ideas,” Amanda said. “More people are rooting for you than you think.”

Incentivize signups

Even engaged followers are unlikely to take your word that they should sign up for your newsletter. Amanda offered value with . She didn’t go the traditional route of giving a downloadable resource to anyone who shared their email. She told her India Mobile Number Data Twitter followers they’d get her recipe for Bulgogi Shepherd’s Pie if they signed up before she sent her next email. Seventy of them joined that day. It wasn’t an offer she could use more than once, but it did provide a sense of urgency.

For subscribers who don’t see the incentives she tweets, Amanda shows exactly what her newsletter provides. Her website, has copies of every newsletter she’s sent. Offer free previews, so readers can see what they’re signing up for before committing.

The easier your signup form is to complete, the more subscribers you’ll get. Amanda sends emails through Revue, which is owned by Twitter. As a Twitter user, she loves how anyone who finds her on Twitter can sign up for her newsletter with one click.

Elements of a good newsletter signup page

How can your reduce risk and make it easy for new readers to subscribe? Here’s what Amanda Natividad recommends:

Set expectations: Tell a reader exactly what they’ll get when they share their email and offer sample content for them to view before signing up.

Prove credibility: Amanda mentions her B2C phone List culinary school training and tech/marketing work to show she knows what she’s talking about.

Provide social proof: Start Building Your Share the size of your email list or reviews to prove your subscribers are benefitting from your newsletter.

Make a Strategy and Set a Schedule

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And if you aren’t sure whether you’ve found your groove, keep testing new things,” Amanda advises. “Not just new ideas, but test your schedule,Make a Strategy writing cadence, try seeing if publishing ahead of time begets new ideas for a newsletter. Amanda’s newsletter has been through multiple changes since it launched. “I knew from the very beginning I wanted to have some curation element,” she said. But it took her a while to land on the name Petits Fours and the four-link format. At one point, she included screenshot interviews in each issue but dropped them because they took too much time. She can try new things without losing followers because she’s consistent in delivering high-quality, topical information.

Your network can help

you get your email list started, but you’ll need access to a bigger audience to continue growing. Even with word-of-mouth support from Hong Kong Phone Number Data her initial subscribers, Amanda was limited in how many people she could reach. Her subscriber count started rising again when she looked to built-in social media audiences.

She used her social media presence — largely on Twitter — to drum up interest for her newsletter. If you don’t have a lot of followers, reply to big accounts with fresh insights or funny observations. Follow up every attention-getting post with a plug for your newsletter. Twitter hashtag discussions can help you get traffic and earn new followers. Amanda also joined writing communities on and off Twitter to find support and subscribers.

Use early subscribers as beta testers

Your relationship with your audience shouldn’t be one-sided. Amanda A/B tested headlines and tracked link clicks to refine her content. The main she focused on was the open rate, which she got up to 60%. For reference, our found the average email open rate is 21.5%.

Amanda also solicited feedback by asking her subscribers questions. In fact, she still does “when it feels organic.” Only a small percentage of subscribers reply, but B2C phone List their comments can be invaluable. Sometimes, readers will respond without prompting if they have strong feelings about something: “One time, I skipped the recipe and instead offered a food tip, and 2 people replied to say they were bummed I didn’t send a recipe,”Make a Strategy Amanda says. She’s doubled down on including recipes since then.