Also read The 2017 market shares of search engines in France and around the world! Summary : 1- Where to create your international website? Domain name with dedicated ccTLD Subdomain. Subheading international SEO URL choice In this section. We are going to give you a small overview of the advantages disadvantages of each choice as well as our priority recommendation. The infographic above proposed by the site summarizes in a very synthetic and graphic way the main. Differences between the 3 most widespread options on the web to manage an international site in several languages. We will see a little later in the article that in some cases it may be advisable to combine several solutions.
The dedicated ccTLD (ex: nomdedomaine.fr), the best option to start on a good basis! The ccTLD (country code top level domain) corresponds to the two at the end of the domain name ( .fr in our example). Advantages : Even without a hreflang tag, Google is able to determine email in francese the language targeted by the website: this is ideal. If the site requires significant adjustments for each country, this method will facilitate long-term maintenance because the entire site is decoupled from other languages. This configuration facilitates the management of content in several regional languages via sub-domains or sub-directories. If the main site has a wobbly technical and SEO history, moving to a new domain with a dedicated ccTLD will allow you to start on a healthy and clean foundation with a perfectly optimized SEO strategy from the start.
Local Referring Domains Will Not Be Diluted
In the mass of an international domain welcoming all languages via sub-directories: it is more optimized. Disadvantages: Generally more expensive in terms of maintenance, dev resources, SSL certificates, servers: but this remains quite variable from one company to another and from one organization to another. Each new domain starts from 0 SEO level (excluding linking between international versions): which can be a disadvantage or an advantage depending on the history of the main domain. a good alternative to the dedicated ccTLF Advantages : Allows you to take full advantage of the authority of the main domain without starting from 0. Generally less expensive in maintenance (variable depending on the sites and the adaptations to be managed by language / country).
Disadvantages: The referring domains of the main domain will less geographically targeted. They will come from everywhere loss of and canonical tags correctly implemented so that this configuration does. Not have a negative impact on the positioning of the pages on search engines. Option another alternative to the dedicated Advantages : Can be less expensive in maintenance. Variable depending on the sites and the adaptations to be managed by language country Disadvantages not really allow. Google as a domain in its own you might as well start with a domain name with a dedicated ccTLD.
The and Canonical Tags Must Be Correctly
Implemented so that this configuration does not have negative impacts on SEO. 2- One or more sites per language? How to deal with this in practice? Halfway between user experience and SEO, this second question is one of the most important when considering international development. Should we create a version of a site for each language and each country or can we share? How to handle the case where the content will be similar on several versions? If this is the will of the company management,
what is the best technical management to put in place. Concrete case: target several countries that speak the same language Some. French-speaking countries for example Some French-speaking countries for example Let’s take a concrete case to illustrate our point. In order to target several countries that speak French speaking Belgium. French-speaking Switzerland Luxembourg, Quebec. A company wonders what strategy to adopt to stand out as best as possible on all local versions of Google. Google’s official recommendation Concretely Google recommends (in the best of all worlds. To create separate sites with separate content while declaring which version targets which. Language and in which country via Search Console and hreflang tags .