Augmented reality is an interactive graphic system that allows the user to intervene carrying digital elements in real time, through the use of videos, images and virtual animations. Projection. This tool is not as new as the previous two, but it works very well. This technique works very well if you combine it with sound, since the experience is more complete. It is widely used in digital marketing because it does not require great technology.
An example of this type is the projections of painters’ collections onto real surfaces. Interactive videos. An interactive video consists of creating a piece where the user participates, by answering questions, choosing Tunisia whatsapp number list next step, selecting the objects on the screen, etc. The goal is to create a fully immersive experience. virtual reality Advantages of immersive digital marketing We leave you a list of the benefits offered by this marketing strategy so that you are encouraged to apply it in your company
Improve The Customer Experience
Generate a positive engagement between the customer and your brand. With immersive marketing it is easier to achieve customer satisfaction, create a close relationship and brand value. That the client has a positive image of your brand is essential, because it makes him keep it in mind in his purchase decisions. Personalization. Virtually all current digital marketing strategies are based on adapting campaigns to the target audience.
You have to understand your ideal client well, that’s why it’s important to create your buyer persona. At this point, virtual reality plays an important role, because it allows the creation of adapted campaigns so that the client feels like a protagonist. Most trusted brands. In general, brands that use immersive marketing stand out from the competition. When you make users participate with your brand, you create a clearer image about yourself and make them remember you because you have generated an emotion.
Globality And Language Barriers
A major barrier is language, but these campaigns can eliminate this problem. In immersive marketing, the visual part is the most important, so the language takes second place. You can use a virtual reality campaign that reaches different parts of the world. Business volume multiplication. As we have explained in the previous points, everything leads to the growth and increase. In value of your brand before the competition.