The Site Redesign, as Its Name Suggests,

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The Site Redesign, as Its Name Suggests,

Aims to give its website a brand new appearance while responding to various user issues. It comes in response to a need for aesthetics and modernism. And often to add functionalities in an attempt to meet the expectations of Internet users as closely as possible. Whatever the reason, site redesign is tedious work and which, if not well orchestrated. From start to finish risks causing the site to lose positioning and traffic . How can you be sure to ensure that your new site maintains the. SEO achievements of the old one, without any loss of ranking. The steps to follow so as not to lose natural referencing when redesigning your site Perform a preliminary.

SEO audit Before any site redesign, it is important to carry out an SEO audit. To clearly identify the needs that the new site to meet. And to go through the recommendations – in terms of technique content netlinking  ergonomics, mobile. Approach social networks … What Belize WhatsApp Number List change, and on the contrary what should we keep: these are the questions that.  Asked well in advance of the site redesign to develop a well-crafted SEO strategy . Site tree The internal structure of the new site is very important. To allow search engines to navigate it more easily and find the information they are looking for. So, remember to work well on the semantic tags , respecting the order (h1, h2, h3), as well as the internal mesh by creating links between different pages of the site.

Reading of the Html Code as Well as the

Structure must be able to carried out as smoothly as possible by the search engines if you wish to improve your positioning. internal mesh Build a list of keywords to position yourself on It is essential to analyze the keywords on which the old site is positioned, and those on which it is necessary to be. Using tools such as Semrush, Google Keyword Planner , Ubersuggest or the Google Search Console, it is important to make a selection of keywords relevant to the activity, while taking into account the searches of Internet users and the positioning. competitors – in order to then define the priority.

Design & mobile / user optimization A slightly obsolete design and a desire to be more in line with the image that the brand wants to give is often the reason for a site redesign. This is therefore an opportunity to optimize your site for the user journey , in particular by adapting it to mobile browsing – non-mobile-friendly sites are penalized by Google in their referencing, as well as the use of pop-ups deemed too intrusive on mobile. Not only must the site be aesthetically pleasing to the brand image, but also must be ergonomic and optimized for the user experience.

Pop-Ups Example of Popups Penalized

Google on mobile Contents In order to maximize your chances of increasing your positioning in the SERPs – especially on long-tail searches – it is important to have on the pages of your site content of at least 300 words , containing words- keys on which you want to position yourself in order to help search engines in their referencing (the more you have, the better). In addition to offering varied and relevant content, it is necessary to adopt “SEO Friendly” writing, including not only the targeted keywords but also by optimizing titles (Hn tags), internal links, word case, synonyms , Alt attributes of images…

Optimize meta tags and manage 301 redirects Search engines will begin their analysis with the meta and title tags of your pages, tags that appear in search results. It is therefore necessary to facilitate their work by writing Title and Description tags, optimized for the SERPs. In accordance with these tags  it is advisable to rework the associated URLs if they were not optimized. And above all to perform a 301 redirection for each of the pages to the new URLs of the site. Don’t redirect all your old URLs to the homepage redirect old pages to new pages that match best.

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