A wide variety of alternative expressions and long-tail queries. The relevance of the content according to the search intention of the Internet user is a factor to be taken into account more and more in the optimization of content for SEO. SearchMetrics has also launched a new tool capable of measuring the degree of relevance of content for a given query. User experience and its SEO impacts SEO CTR (organic result click-through rate), bounce rate (percentage of people who don’t visit a second page), and average time spent on site are, according to SearchMetrics, important ranking factors.
Not mentioned in the study the number of people using the browser’s back arrow. Right after clicking on a result, must also have a strong impact on SEO results ranking. The average CTR of pages between position 1 and 3 is 36% The average bounce rate of pages in Cambodia WhatsApp Number List top 10 is 46%. The average time spent on a site present in the top 10 is 3 minutes 10 Internal linking remains according to. Search Metrics one of the top positioning factors in 2016. Whether it is of interest to users. The technique not to be overlooked Using an H1 along with at least 1 H2 would be beneficial according to.
Searchmetrics Https a Must for 2017? According to
The study, 45% of pages in the top 20 are now in HTTPS (which matches the figures of Moz ) Page loading time remains a positioning factor not to be overlooked in 2017. The average full page load time in the top 10 is between 7 and 8 seconds. Google recommends a loading time around 3 to 4 seconds. Mobile compatibility is and will remain a key positioning factor in the years to come, especially if Google rolls out its mobile-first index . Increasingly important social signals Although it’s not really new, social signals seem to be gaining importance according to the SearchMetrics study.
Social signals from Facebook would have the most weight, followed by social signals from Google Plus and Twitter. The social signals of Google Plus and Twitter would be especially important to decide between positions 1 and 2 according to SearchMetrics What are the positioning factors that lose importance over time? According to the SearchMetrics study , some historical positioning factors are losing importance. While Google recently confirmed that content and links were the two most important SEO positioning factors for its search engine, SearchMetrics estimates that backlinks will become less and less important to come up. The use of exact phrases in Page Titles and content is also, according to Search
Metrics, Less Important Than Before.
According to the tool, 53% of the top 20 results have keywords in their. Title tag, which would be down from previous years as always with hindsight. Nothing will replace your tests on your themes and in your competitive environment. To determine which positioning factors are the most important for you. For example if Search Metrics indicates that backlinks are less and less important in the ranking. A Googler still indicated in March 2016 that links were the 2nd most important positioning factor after content.
This general study on positioning factors is the last that the tool will publish. Aware of the specificities linked to each sector, the tool will publish more precise studies in the future. Optimizing the referencing of a website sometimes involves de-indexing useless or low-quality pages. How to proceed What options are available Which are the most effective. Here is a small summary of the possibilities available to you to de-index pages of a site on Google. Summary. Deindexing pages on Google introduction going any further, it is important to understand that the recommended. De-indexing techniques vary depending on whether or not you want to keep the pages you want to de-index accessible to the Internet user .