Using A/B testing is now the best way to optimize conversions on a website. What are the best practices to know so that the tests carried out do not impact the referencing of the site or the pages tested? Here is a summary of some best practices from the white paper “Optimize your conversions by securing your SEO” proposed by Primelis and A/B Tasty. Summary : Reminder: what is A/B Testing? A/B Testing is a practice that consists of offering a certain percentage of Internet users a variant of the original page in order to identify the one that will obtain the best results (conversions, clicks on certain elements, use of a research, subscriptions, etc.).
There are many types of tests that can be implemented on a site: Classic A/B testing A/B/C testing Multivariate test Test by redirect Multi-page test All the tests carried out on a site do not have the same impact on SEO, the white paper proposed by these two italy phone number specialized companies therefore goes back to the best practices to know. Click here to download and view this free white paper SEO and A/B testing: good practices to know If most of the modifications tested via A/B tests will have little or no impact on the referencing and SEO positioning of a site, certain precautions and good practices should be known to avoid any unpleasant surprises.
What General Seo Recommendations?
Inform your SEO referent of your tests : if many tests carried out will have no impact. It is important that the SEO manager is aware of the tests in progress and. To come in order to be able to anticipate possible technical optimizations upstream. Do not exclude the Googlebot user-agent from your A/B tests : if Google is in favor of A/B tests. The search engine asks to have access to the same versions and variations as the Internet user to avoid any downgrading by mistake . Avoid testing variations that are too different : testing a page with too many variations is generally not very recommended. Google could thus believe in an attempt at manipulation
One using the canonical tag (in the case of a test by redirection) . Best SEO practices for carrying out A/B testing while limiting SEO risks. Practices when testing by redirection: If you want to set up a redirection test on your site. These few recommendations can help you avoid a downgrade or loss of SEO positions in Google’s natural results. Do not block Google access to the variant must not altered a Disallow command in the robots.txt and a added to the variant to which traffic redirected it is however. MANDATORY to apply the second recommendation in this case).
Use the Canonical Attribute on the Variant Page :
Account and to kept in its index is the original page. If you are performing a redirect test on a set of pages. Each variant page must individually have a canonical attribute to the original page. Redirect Internet users via a 302 or a redirection. Google must be able to understand that this is a temporary redirection. The 302 redirection (Moved temporarily) is therefore ideal. Delete and redirect the variation page after the test is complete. Variation page and 301 redirect it to the original page.