You will understand it, because you have seen it many times but you did not know that it was called that way. Keep reading to find out what a snippet is and the best tips to achieve it. What is a snippet? A snippet is the fragment of a web page visible to users on the results screen of a search engine, when they perform a search. The snippet is made up of three elements: title, a short description, known as a meta description, and the website link. In SEO when we talk about this term we refer to the small summary that the search engine shows, in this case Google, in its SERP or results page.
That is, when a user performs any search, the snippets are the brief description that appears below or above the URL of the website. This brief summary usually summarizes the content that we are Malta whatsapp number list to find after clicking on the link. What is a snippet for? The snippet fulfills a very important function, which is to provide users with information about the content and the theme behind the URL they are going to visit. It would be a preview of the content that found once you enter the web page.
Therefore, It Is Necessary
that the three elements that compose it are correctly. You have to draw the attention of the browser to visit your website, this is through elements such as keywords, symbols and emojis, without abusing them. The title and description should contain the keywords that the user uses to find you. Because they are important? First, because it is the first thing the user will see when doing a search. If you fail with your title or text you can lose visits because you have not managed to capture the attention of the navigator.
Thanks to the snippet, you give Google information about you and what your content is about, so it will be easier for it to understand your web page well and therefore position you better. This is an important element in SEO positioning . And on the other hand, if the user already knows what the content is going to be about, and that it fits their search, it is much more likely that they will click on your URL, which translates into a greater number of clicks. , that is, an increase in your CTR .
In Addition, You Will Get More Traffic
to your website, which helps the positioning of your content. Tips for getting a perfect snippet We leave you some tips so that your snippet is as perfect as possible, because as you well know within SEO. Being well in Google is essential, and this technique helps you to be. Answer user questions If you know your ideal client well and you have made the profile of your buyer persona , you will know how they search for you and what words they use in the search engine.