Keep a pulse on what’s happening in the world and tie your content to it. When your newsletter speaks to the current zeitgeist, readers engage because you’re speaking to what’s already on their minds. For example, Handley’s newsletter with the most opens was because it tapped into a shared experience happening at that time during Copy Breathing Room the Covid-19 pandemic.Handley may write longer newsletters than some would recommend, but the reason it holds water is it’s not a rambling, meaningless tangle of copy. “White space is oxygen,” says Handley. “Use it. Let your words breathe. I love long sentences. But newsletters need short sentences. Short paragraphs. Short sections. Don’t make 1,000 words feel like 1,000 words.”
Short, purposeful sentences, paragraphs, and sections break up the visual density of longer newsletters. White space allows the reader to easily skim the content and identify key thoughts.
She took her time
We’ve all been there, staring blankly at an empty page, waiting for genius to strike. The reality is great newsletters take time. When it comes to Japan WhatsApp Number Data newsletter writing, don’t expect to get it right on the first pass. Handley says writing her newsletter takes her 8 hours over 4 drafts and 2-3 days, on average. “Slow down. Invest where it matters,” says Handley. “I want to make each paragraph, sentence, word earn its keep.”
Handley says many of
her ideas come from a journal where she jots down stories she hears. She also recommends plugging your piece into an AI editing tool like, making simple changes, and then handing it off to a [human] editor who “gets you.
Handley encourages marketers to share the value of what they’re writing rather than just the summary of it, whether that’s a subject line or a social B2C Phone List media promotion. Focus on an action you took to achieve a specific goal or an action the reader can take to achieve a goal. Make it clear what they’ll get by engaging with your content.For example, “Don’t write, ‘Copy Breathing Room The latest issue of my newsletter just dropped’ with a link to it — who cares?” says Handley. “Share the value, not the event. Instead write, ‘How I learned to avoid writing by committee.’”
