Digital Marketing

Emails are the most common attack vector in phishing attacks, and they are also used in. Therefore, ransomware attacks. This […]

  Email security is a growing problem. When was the last time you heard about a new email scam or

 Create a landing page: Explain the offer, its benefits, and how it will help your target customers. Make sure the

The first step when creating a sales funnel for your SaaS business is to define the customer segments you plan

However, creating an effective sales funnel can be a daunting task. We’ll discuss the important steps to creating a sales

Additionally, Pepper has micro-segmented its customer base by offering two different plans for businesses and creators. For B2B businesses, they

Now that we’ve looked at micro-segmentation and its different categories, it’s time to learn how to implement some micro-segmentation strategies.

Micro-segmentation, on the other hand, goes further and classifies customers based on their buying behavior. The classification can be based

The reason behind segmenting consumers based on the demographic approach is that customers are naturally inclined to purchase goods and

  One of the key strategies to increase your revenue is to focus your sales and marketing efforts on the