Digital Marketing

Now that we’ve looked at micro-segmentation and its different categories, it’s time to learn how to implement some micro-segmentation strategies. […]

Micro-segmentation, on the other hand, goes further and classifies customers based on their buying behavior. The classification can be based

The reason behind segmenting consumers based on the demographic approach is that customers are naturally inclined to purchase goods and

  One of the key strategies to increase your revenue is to focus your sales and marketing efforts on the

You can’t afford to send generic, plain-text emails if you want your subscribers to stay engaged with your content, look

Using the right email marketing tools, you can A/B test almost every element of your email copy, from your subject

A lot of effort goes into running a successful email marketing campaign. A/B testing ensures that these resources are not

A/B testing helps you identify the type of messaging your customers want and the emails that generate more leads and sales .

When you launch a marketing campaign, you need to take an approach that resonates with your audience. This is especially

  Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the

It’s all about making your emails stand out and feel like they were written specifically for the recipient. To do